On-Page
Keyword Research | Competitor Analysis | Content Optimization | Internal Linking | External Link | Anchor text Optimization | Url Structure | Meta Title | Meta Description | Heading | H1 Tags Optimization | Header tags hierarchy | Image Optimization | Formatted Text | Blog Page | Featured Snippet Optimization | Video Optimization | Keyword Cannibalization | Schema markup | user experience | Click Through Rate | Search Intent | Engagement Rate | EEAT |Schema Markup | Format Text
--------------------------------------------------------------------------------------------------------------------
On-Page
- Ye technique ham apni website p krte h
- Jis bhi chiz ko hm control kr sakte h like meta title etc
- ye hamare control m hota h like html, title of page, url
- jo bhi hm ek page p change krte h kuch kuch time bad vo on page hota h , ye sb hm khud hi krte h
- jo bhi algorithm h vo user k behalf p hota ja rha h
- jo bhi content user friendly nhi h usko rank krna bahut muskil h
1. Keyword Research
- Keyword Research And Strategy, Keywords in URL
- Hme primary keyword ko choose krna h
- uske related or bhi keyword choose krna h
- uska search volume high ho
- uska competitor kam ho
Heading
- ye vo heading hote h jo ki to h1 tag hote h na hi meta title ye sirf heading hote h
- isme hme apne keyword ko put krna hota h
- ye bold hone chahiye
- jaise koi paragraph suru krna h hme to uske upar jo heading deni h vo us kam aati h
Url Structure
- Clean Url Structure
- keyword in url , hmare keyword us page k url m bhi hone chahiye , hmare slug m keyword hone chahiye
- Use Descriptive and SEO-friendly Urls Avoid Long and complex Urls with unnecessary parameters
- Include Primary Keyword
- Should contain hyphen(-) Instead of underscore(_)
- It should be short and preise: kam word m genuis information
- Lower case only -
- Avoide a, an, the, or to, in like preposion words
- jo hmne keyword select kiye hue h uske according hamara page url optimize h ya nhi
- Less depth is better , url ko jada depth m na le jae like service/category/product/main page
- jb bhi hm userscore(_) lagata h like digital_marketing to google k crawler isko kuch padhte hi nhi, to vo dono ek word ho jate h, to iski meaning hi nhi h , jbki hyphen ko samjhta h
- hme lower case user krna h , agr hmne esa kiya to google usko alg page m count krega
- no special chracter like (!@#$ &)
- ignore numeric labels Like date jo ki wordpress m hota h
- dont user traling slash , isko google do alg alg page samjhega , hme sirf home page m lagane ko deta traling slash , bakiyo m nhi , kyuki agr hm kisi page m lagate h to like abc.com/service/ to iska mtlb ye ki service k bad bhi kuch word h hamre pgae ka url, agr hm nhi use krenge to google ko lagega ki ye end h is page ka , to hme nhi user krna chahiye
- agr hm page k respect m bat kr rhe h to jb bhi hamra page end hota h to hme url k end m salsh nhi lagana h
Rich Snippets
- jo bhi page hm kuch special schema lgana chahte h to uske like hme schema use krna like hmara ek page recipe ka h to vha p hme recipe ki schema lgana padega
- ye vo hote h jo schema data k lagne se aata h , isme rating, image, video, ka code lgne k karan ye rich snippet bante h
2. Meta Title
- Include Primary Keyword
- include brand name
- do not keyword stuffing
- avoid keyword cannibalization
- be creative ( call to action )
- character 60 to 65
- pixel title 580 pixel
- Meta title, description esa likhna ki vo clickable ho, sath k sath natural ho , sath k sath usme keyword bhi ho, kyuki agr hm 3rd position pr h or koi click hi nhi kr rha to us case m hme change krna padega
3. Meta Description
- Include Primary Keyword
- include brand name
- do not keyword stuffing
- avoid keyword cannibalization
- be creative (like if , do you )
- character 150 to 160
- pixel description 920 pixel
- hme apne keyword ko target krenge pr stuff nhi krna h
- hme call to action (CTA) ka use krna h description k end m like learn more, read more, book now, is se hamra Click through rate (CTR) increase hoga
- same description kisi dusre page m use nhi krna h
- no quatition mark
- meta description isliye use hota h taki jb crawler hmare us meta description ko read kre to use lge ki jis page k liye likha gya h vo us page k kafi close or relevant h , agr crwaler ko esa nhi lagega to vo aapke us meta description ko hta k koi dusra conten serp p dikha dega
4. H1 Tags Optimization
- ye hamari main heading hoti h
- user ki readibility badhane k liye
- crawler aae or better read krke jae
- heading h1 sirf 1 hi hota kisi bhi landing page p
- include primary keyword
- H1 close hota h meta title ke
- jo h1 hota h uska mtlb h jo heading hmne h1 m li h to content usi k realed hoga
- ek page ka h1 hona chahiye vo bhi unique , vo h1 dusre page p nhi hona chahiye
- intent of keyword rakhe h1 m
- isme crawler ko help milti h ki page kis bare m h
- meta title or h1 same nhi hone chaiye pr meaning ek niklni chahiye
- ye 50 to 70 chracter hona chahiye
15. Header tags hierarchy
5. Image Optimization
1. Descriptive Filenames Are Key
- Ditch the IMG_0001.jpg filenames.
- Use descriptive names that include relevant keywords.
- Example: white-air-force-1-pastel- stripes.jpg
2. Resize Images for Faster Loading
- Large images slow down your website.
- Resize images to the dimensions they'll be displayed at.
- Use tools like Photoshop, Canva, or WordPress plugins like (Resize Image After Upload)
3. Resize image After Upload
- Compress Images Without Sacrificing Quality
- Resizing isn't enough. Compress images further.
- Reduce file size without impacting quality significantly.
- Use tools like Optimizilla, TinyPNG, or Smush.
4. Choose the Right Image Format
- There's no one-size-fits-all format.
- Use JPEG for photos and artwork, PNG for transparency, WebP for high compression, and SVG for icons and logos.
- Tool: Cloudconverter
5.Create an Image Sitemap for Discovery
- An image sitemap helps search engines find your images.
- It's similar to a regular sitemap but focuses on image URLs.
- Use online tools or follow Google's guidelines to create one.
6.Boost Speed with a Content Delivery Network (CDN)
- CDNs serve images from geographically optimized servers.
- This reduces loading times for users worldwide.
- Use plugins like W3 Total Cache (WordPress) or follow your CDN provider's instructions.
7. Lazy Loading Prioritizes What's Seen First
- Lazy loading delays image loading until users scroll to them.
- This speeds up initial page load times.
- Avoid lazy loading for above-the-fold images.
8. Browser Caching for Returning Visitors
- Browser caching stores website assets locally on visitors' devices.
- This speeds up subsequent visits by eliminating downloads.
- Use caching plugins (WordPress) or follow GTmetrix's guide.
9. Add Image Structured Data for Rich Results
- Structured data helps search engines understand your images better.
- This can increase your chances of appearing in rich image search results.
- Use relevant schema markup like Recipe for food blogs.
- google bot alt tag ko hi read krta h
- hm chahte h ki hmari image bhi web image search m aae
- image compression hona
- iska syntax h < img src="abcd.jpg" alt="name" />
6. Internal Linking
- apne hi sare page ko link kr rakha h
- ye link krte h ek page ko apne hi website k dusre page se
- taki or information le skate h
- hmesha serp p pages show hote h result m to hm apne hi page ka internal link lga k use priority dete h
- crawlling k liye better hota h
- agr hmare ek page pr traffic aa rha h to vo dusre page bhi traffic aa jae
- isse jada se jada audience badhegi
- internal links better crwaling or indexing k liye jaruri ho jata h
- jo bhi internal linking ka anchor text h vo relevant hona chahiye vo us page k relevant hona chahiye
7. External Link
- ye kisi dusre website se link hote h
8. Anchor text Optimization
- Jis bhi Text p hamara hyperlink lga hota h
- ye text hamare keyword hi hote h
- ye text kisi dusre page pr redict ho jaeagea
- like <a href="abc.com">asdfg</a> isme asdfg anchor text h
- ye relevant hona chahiye jaha p bhi hm dusre page ka link dete h
- Anchor text jitne marzi ho sakte h
- hme naked link nhi lagana chahiye,
- ye esa hota h <a href="abc.com">abc.com</a>
- is se acha anchor text h jo ki define krta h ye ek keyword ka kam kr rha h
10. Content Optimization
- Quality Content
- Content Structure
- Keyword Optimization
- Keyword Density ye 2 percentage honi chahiye , isse bachne k liye hme keyword proximity ka use krna chahiye, LSI Keyword use kr sakte h ,Target long tail keyword
- Plagiarism jb bhi ham Plagiarism use krte h to iska mtlb h ki hmne kisi dusre ka content copy kiya h jo ki spam mana jata h
- Dublicate content vo hota h ki hmne content copy kiya or usko credit de diya vo sapm m nhi aaega
- Grammar ye sahi hona chahiye (https://www.online-spellcheck.com/)
- Engaging Content Creation
- High-quality content
- Prioritize Important Content
- Highlight key pages with internal links.
- Helps search engines understand which content is most valuable.
- Linking to your most important product pages from the homepage.
- Duplicate content confuses search engines.
- Avoid copying content from other sites.
- Use canonical tags to point to the original content.
- Fresh content attracts search engines.
- Helps your site stay relevant and interesting.
- Add new articles or update existing ones frequently.
11. Blog Page
- Find Keywords to Target
- Write a Strong Title
- Write a Strong Introduction
- Structure Your Blog Post
- Optimize the Content
- Write a meta Description
- Add Internal & External Links
- Revise and edit
- Blog Url Optimization
- Regular Content Updates]
12. Competitor Analysis
- Domain Authority | Backlink Profile | Keyword Rankings | Content Strategy | On-Page SEO | Site Structure | Social Media Presence | Mobile Optimization | Local SEO | Traffic Analysis | Technical SEO | Paid Search | Unique Selling Proposition | Customer Reviews | Recent Changes
- Identify Your SEO Competitors
- Evaluate Keyword Difficulty
- Look For New Keyword Opportunities
- Analyze On-Page Optimization & On-Site Content
- Dig Into Competitor Backlink Profiles
- Examine Site Structure & UX
- Learn How They're Leveraging Social Media
- Try To Track Competitor Ad Spend
13. Featured Snippet Optimization
- ise hm zero page result bhi kahte h kyuki ye sabse top p result dikhata h
14. Video Optimization
Keyword Cannibalization
- jab hmari website pr 1 keyword hi hamre 2 page p rank kr rhe h
- isse CTR split ho jati h dono page m
- isse page authority bhi kam ho jati h
- ye ek dusre k page ko kha rhe h
- hme 1 web page m jis keyword ko focus kr rhe h vo keyword dusre web page p coocus na kre
- hmari website p multiple page h or hm sabi page m 1 hi keyword se target kr rhe multiple page ko
- is se page authority divide ho jata h
- agr hmara ek page rank ho rha h to vo uske related dusre keyword p bhi hmara page rank kr dega , ese hi dusre page k sath hoga, or jb hm ise solve krenge , to us time p jo or keyword se traffic aa rha tha to hurt ho jaega , mtlb trafic km ho jaega jo ki galt h
User Experience
- hme user k experience ko bhi dekhna padega ki ki vo hmare page p jb aata h to vo kitni der tk rehta h , use kuch infomation vha se mili ya nhi, user satisfaction mila ya nhi
- jaise ki user jis keyword se aata h hmare page pr aata h to vo kis tarh se intract krta h , esa to nhi h user aaya or chala bhi gya
CTR
- hme ye dekhna h ki click through rate kitna h user ka, agr km h to kyu kam h , hme use dekhna padega
Search Intent
- jb bhi user koi query dalta h serp m to hme ye dekhna padega ki jo query user ne dali h uske relevant hamara page h bhi ya nhi
- man lo usne searh kiya digital marketing course or page show kr rha h kuch or
- jo bhi query h uske related hamara page h ya nhi, user ne jo search kiya h use uska answer us page m milega ya nhi
Engagement Rate
- jb bhi user aata h tb hme ye check krna h ki user hmare page p engagement kr rha h ya nhi
- vo hamre page kuch bhi esi acitivity like page scroll krna, kisi dusre page pr move hona, thora sa content ko read krna , video ko play krana, alg alg element k sath intract krna , internal link ko se dusre page p move krana , ye sb dekha jata h , or Ye sare factor positive ho.
EEAT
- jo conetent hamare page pr ho usme expertise ho
- us page ko likhne wala experience ho
- usme authoritivness ho mtlb jo content h vo origanal lge
- ye trustworthy ho
Format Text
- jb bhi hm content likhte h to hme apne format ka bhi dhayan rakhna h
- ki hme kahap bold, italic , underlinne text dena h
X - Robots Directives
- ye landing page k liye hota h
- jada tar ye ads wale landing page k liye hota h
- man lo ek file h jo .docs ki file h or hme isse noindex karana h to uske liye hme robots file m koi option nhi milti, to iske liye hme x - robots ki help chahiye hoti h
- <FilesMatch ".doc$">Header Set X-Robots-Tag "noindex, noarchive, nosnippet"</FileMatch>
- ye .htaccess file m dalni hoti h
Ecommerce seo
- hme main page or category page p focus krna hota h
- isme hme product page ka seo nhi krte h , bs jb bhi user us page p aae to vha se product le k jae
- jaha p famous product page h vha p uski seo kr saktte h like nike shoes 7 esa kuch
- yha p hme transitional or commercial keyword ko focus krte h
- UGC matter krta h like reviews , testimonials jo ki user genrate content hota h
- yha p hm schema use krte h like sitelink, product page, rating , reviews etc
- isme keyword k liye hme pahle category uske bad jo bhi product sell kr rhe h uske related keyword lena padega
- hme basket ball k liye agr shoes h to hme uske liye category banani chahiye basket ball shoes na ki shoes ki category m dal deni chahiye
- product page ka seo isliye nhi hota kyuki uske nam specify nhi hote , but iske category page ka seo hota h
- product page p 1000 product hote h to kya hm 1000 page ki seo krenge
- agr product khatm ho gae to vo product page dead ho jata h
- pr category page kabhi bhi khatm nhi hote
- ye same hi hota h on page like title, description, h1 tag, url etc
- isme ham schema use krte h
- home page m hm organization schema, sitlink, breadcrumbs user krte h
- category page m faq schema, item list schema use krte h
- product page m hm product schema , review schema use krte h
- Conversion Rate Optimization (CRO) Jo hmara product page hota h vha p hme dhayan rakhna chahiye
- agr product page p koi or seo krta h to hm seo krni chahiye product page ki
- yha p hm robots file use krte h jaha p cart, search , or bhi bahut chiz ko blcok kiya jata h
- yaha p sitemap jaruri h kyuki yha p pages bahut h
0 Comments