1. Ahrefs Webmaster Tools
Monitor your website's SEO health, see who's linking to you, and learn what your website is ranking for on Google.
2. Keyword Generator
Keyword Generator shows you the top 100 keyword ideas for any keyword or phrase you enter.
3. Google Keyword Planner
Google Keyword Planner (GKP) is Google's keyword research tool for Google Ads. But you can use it for SEO, too.
4. AlsoAsked
People Also Ask is a SERP feature that shows popular questions related to your search query. AlsoAsked pulls these questions and shows you all PAA questions related to your topic.
5. Keyworddit
Keyworddit extracts keywords from Reddit communities, which is a great way to find topics your audience is interested in.
6. Google Trends
Google Trends shows the popularity of a topic over time. You can use it to find and capitalize on trending topics and avoid creating content about those with waning interest.
7. Keyword Difficulty Checker
Keyword Difficulty Checker shows how difficult it would be to rank for a particular keyword, as measured by Ahrefs' Keyword Difficulty (KD) score.
8. RankMath SEO
RankMath lets you add title tags, meta descriptions, OG tags, and other meta tags to your pages and posts without messing around with code.
9. Google SERP Snippet Optimization Tool
This SERP Snippet Optimization tool shows how your webpage will potentially look in Google search results. Just enter your proposed title, meta description, and URL.
10. Merkle's Schema Markup Generator
Merkle's Schema Generator generates local business, FAQ, product, and other types of schema markup for you. This helps search engines better understand your content.
11. Ahrefs' SEO Toolbar
Detect on-page SEO issues as you browse the web.
12. Free Backlink Checker
Find backlink opportunities to any website or page.
13. Hunter
Find email addresses for link outreach.
14. Google Search Console
Monitor and troubleshoot your website's search performance.
15. Cloudflare
Speed up your website with a free CDN.
16. Pagespeed Insights
Evaluate the performance of your webpage.
17. Shortpixel
Shortpixel compresses, optimizes, and resizes images on your site automatically. This is useful because large images (in terms of file sizes) can take a longer time to load and therefore impact your page speed.
18. Robots.txt Generator
Robot.txt generator creates a robots.txt file for you, which tells search engines where they can and can't go on your site. It's a best practice for every website.
19. Hreflang Tag Generator
Generate hreflang tags to specify the language and geographical targeting of a webpage.
20. XML Sitemaps Generator
A sitemap is an XML file listing all the important content on your website. Any page or file that you want to show up in search engines should be in your sitemap. This tool creates one for you.
21. SERP Checker
See the top 10 ranking pages for any keyword.
22. Brightlocal's Local SERP Checker
See search results from any location.
23. Google Analytics
Google Analytics is a free tool that gives you a whole range of data for your website.
24. Google Data Studio
Google Data Studio helps make reporting easier. It's a great tool for SEOs working in- house or in an agency that need to create reports for clients, managers, and bosses.
25. Title Generator
Generate search-optimized titles.
26. Meta Description Generator
Generate SEO-friendly meta descriptions.
27. Google Business Profile Manager
Manage how your local business appears on Google Search and Maps.
28. Wayback Machine
The Wayback Machine takes historical screenshots of pages and stores them in its database. You can then enter any URL to see those webpages' previous versions (even currently broken ones).
29. Google Alerts
Google Alerts will send you an email when pages mention terms you're tracking. This is useful for monitoring brand and competitor mentions.
30. Copyscape
Copyscape makes checking for plagiarism easy: Enter your URL and see if the content has been copied from or used elsewhere.
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