Technical SEO
Site Structure | Mobile Optimization | Website Responsive Check | SSL Certificate | Favicon Icon | Page Speed Optimization | Server Response Time | Xml Sitemap | Html Sitemap | Robots Txt File | Broken Link | Canonical URL | Redirect 302 | Error 404 Page | Soft 404 | Schema Generator | Open Graph | Crawling | Indexing | No index | W3 Validation
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Technical SEO
- jo bhi hm one time website pe change krte h vo hmara technical part hota h , ye sb developer ke end se hota h
- ye ek tarh se coding work hota h like technically
- isme developer ki help chahiye hoti h
- ye thora indepth work hota h
- isko sahi krke hm apni crwaling indexing better kr sakte h
- Ye one time work hoti h
1. Site Structure
- Organize content into logical Categories and Subcategories Use Breadcrumbs for Navigation
- A clear structure helps search engines understand your site.
- Makes navigation easier for both users and search engines.
- Organize content in a clear hierarchy with a logical URL structure.
- Header, Footer, Sitebar, Body
- Navigation | Design and Layout | Page Elements
- jo bhi hmne page banae h vo hmare natival part m sahi trah se stuctured h ya nhi like vo service wale page service wale page m h ya nhi , proper category m define h ya nhi
- isse crawler ko ek page se dusre page jane m koi problem na ho , or ache se samjh jae ye page is category ka h
- isme url structure bhi aata h , isme hmare page sahi trh se define ho us url m
2. Mobile Optimization
- About 60% of the searches are done on phones.
- Add the viewport meta tag to control the width and scale on various devices.
- Mobile Friendly Design
- Mobile Speed
- Responsive design
- Mobile-friendly layout
- Font size and readability
- Touch-friendly elements
- Avoid Flash and pop-ups
- Use mobile-friendly plugins and tools
- Mobile-friendly sites are a priority for search engines.
- Ensures a good experience for mobile users.
- mobile friendly test k liye hme google searhc console m check krna padega
- Text too small , ise hme developer ko keh ke thora bda krana h
- click to link and butoton very close hote h
3. Website Responsive Check
- hme desktop and mobile p Website ki Responsive Check krna h
5. SSL Certificate
- It ensures that the user data is safe.
- Get the certificate from your website's domain providers and instal.
- Implements Https
6. Favicon Icon
- ye barnd ko represent krta h
7. Page Speed Optimization
- Speed matters if you want to rank higher.
- Use tools like Pages peed insights to identify the issues.
- Page Speed Optimization
- Test accessibility
- Audit server response time
- Invest in a content distribution network (CDN)
- Delete unnecessary plugins
- Reduce redirects
- Integrate AMP
- Remove unnecessary CSS
- Minify CSS, JavaScript, and HTML
- Compress CSS, HTML, and JavaScript files
- Compress images
- Enable browser caching
- Unoptimized images and media files
- Excessive use of JavaScript and third-party scripts
- Inefficient server configurations and hosting
- Poorly structured or bloated HTML/CSS
- Compress and optimize images and other media files
- Minify and concatenate CSS JavaScript and
- Implement browser caching and leverage a Content Delivery Network (CDN)
- Use a fast and reliable hosting provider
- Leverage lazy loading for images and videos
- Implement Accelerated Mobile Pages (AMP) or similar frameworks
- Utilize server-side rendering or static site generation
- Continuously monitor and improve page speed over time
- Asynchronous loading of js and css files
- Defer Large size element
- Chose right hosting
- media compression
- convert images in next gen formats
- enable browser caching
8. Server Response Time
Optimize Server Configuration, Reduce HTTP Request and Consider Upgrading Hosting if Needed
10. Xml Sitemap
- helps bots understand your site structure.
- Use any free online generator to generate it.
- Xml Sitemap Creation And Submission
- Ye ek roadmap hota h google bots k liye
- sitemap us condition m jada jaruri h agr hmare website p page ki linking nhi h , means menu part p hmne koi link nhi kra rakha h , hmare bas 10 page h pr unki internal linking nhi h
- ye crawler ko help krta h hmari website k pages ko crawl krane m
- agr hamre website m video , images jada h to uska bhi sitemap jaruri h
- sitemap ko create krke hme submit krna padega
- sitemap ko create krke hme submit krna padega google search console m , taki vo bta ske google k crawler ko
- ye organised krke rakhta h hamre pages ko taki jb bhi crawler aae to sabse pahle vo hmari website ka sitemap ko hi dekhe
- ye root directory p hota h , taki sabse pahle sitemap ko hi dekhe
11. Html Sitemap
- Ye ek map hota h users k liye
- ye jada bdi website or ecommerce website p hoti h
12. Robots Txt File
- It controls the crawling of the website.
- Put disallow directive to restrict crawlers from crawling specific pages.
- Robots.txt File Configuration
- Stops search engines from wasting time on irrelevant pages.
- Focuses crawling on important content.
- hamre website p kuch page ese hote h jise hm chahte ki koi bhi crawler use crawl na kr ske
- jo hamre pass importance page nhi hote h usko hm chahte h ki vo page na crawl ho
- jo hamre pass importance page nhi hote h usko hm chahte h ki vo page na crawl ho
User-agent: *
Disallow: /wp-admin
Disallow: /service/category/
Allow: /service/category/bag
- ab isme ye btataya gya h ki category wale sare page block kr do , but category m bag wala page h use crawl krwao
13. Broken Link
- Find and fix them to improve user experience.
- See your search console or use any tool to identify the links.
- Broken Link Correction
- Broken Links Waste crawl budget and frustrate visitors.
- jb bhi url ko change krte h to vo broken link ban jata h
- ya page ko delete kr diya
- hmne redirection lga di
- mispling ki vajah se bhi hota h
- agr hm content ya post delete kr de to broken link bn jata h
- agr hmne external link de rakha h or us ne apna page delete kr diya to broken link count hoga
14. Canonical URL
- It prevents duplicate content issues.
- Generate it with any tool, or use Yoast if you have a WordPress website.
- ye duplicacy dikhata h
- ye duplicate url dikhata h
- bots isko alg alg consider krta h
- ab isme cannonical url lga k ise solve kr sakte h
- in sabhi m origanal page kon sa h , jiske liye hme canonical tag lagna padega , tabhi hm use origanal page bna paege, kyuki google har ek url ko alg alg consider krta h
- jb bhi koi page kisi ka copy ban jata h tb bhi hme define krna padta h
- ye www or without www, https or without https, or copy page like printer k case m hota h, /shrit.html or shirt.html?size=xl to isko bhi btatana padega canonical tag
- ye url h <link rel="canonical" href="abc.com" />
- yha p 301 rediction bhi lga sakte h
- self canonicalization vo hote h jaha p hme ye batana ki yhi orignal page h hmara koi bhi page duplicate nhi h, m bta rha hu ki yhi page ka orignal page h
15. Redirect 301
- Check pages redirection location and status codes.
- You can use redirect path extension to check the redirection status of a page.
- Permanent Redirection
- broken link k kam aata h vha p hm redict kra sakte h
- jb aapki website hi puri tarh se move kr rha h jaise jobong to myntra, fb to facebook
- webspage/website moved
- domain name changed
- ownership changed
- duplicate page/ post
- http to https
- yha p link juice pass hota h
- jo us website k fayde or nuksan h vo sb usko mil jaege
- RedirectPermanent https://www.abc.com/fold-file.html https://www.new.com/new-file.html
16. Redirect 302
- Temporary Redirection
- page is updating / under maintenace
- unavailable content
- jb hamri website p kuch time k liye kam chal rha h to us time temprary redirection lga dete h
17. Error 404 Page
- ek missing page ka response 404 error page h
- yaha p hme 404 page hoga to vo uske bad kisi or link p chala jaega jaha p header footer hoga
- jb hamri website p kuch time k liye kam chal rha h to us time temprary redirection lga dete h
18. Soft 404
[Thin Content]
19. Structure Data - Schema Generator
- It aids search engines in better understanding and presenting content.
- Use schema.org to generate and implement it on the website.
- Implement Structured data to enhance search engine visibility and improve rich snippets
- ye hamri website k bare m batati h ki hamri website kis chiz k liye h
- ye hamri search pr harmari appereance ko or bhi improve krta h
- yha p hmari website ka ek landing page dikhta h pr is se or bhi page show ho jaege
- hm google k crawller ko samjha sake ki hmare web page p is chiz ki information h jo ki hm additional infomation schema markup lagane se dete h
- ye ek code h jisme hmari hi information h us code m, jise crawller easily samjh jata h
- ye google ne khud hi create kiya h taki or jada information le ske website k related or search engine m extra infomation user ko dikha ske
- yha p schema k type h , jise lagane k bad hmare page ka actuall mtlb pta chl jata h crawler ko
- fir hme schema test krna h , test schema data search krket pta lg jaega
- Knowledge graph k liye hme organisational schema lagana padega , jo ki jada information provide krte h us query k related
20. Open Graph
[Facebook card, Twitter Card]
- jb bhi hm koi link share krte h to uske related jo bhi image snippet ki tarh dikhta h us website p open graph lga hota h
21. Crawling
- Firstly Google Crawl All Sites
- ye check krta h ki hmari website p crawlling ho rhi h ya nhi
- Too many redirects can slow down crawlers.
- A sitemap tells search engines what to crawl.
- Broken links waste crawl budget and frustrate visitors.
- Search engines efficiently explore your website, prioritize key pages, and boost visibility.
- Crawller, bot, software ek tarh se progrma h ek software h
22. Indexing
- Make Sure Google Indexes ONE Version of Your Website
- Site Indexed In Search Engine
- Check Disallow in robots.txt
- Check noindex tag in header
- Update your Sitemap
- Check canonical tags
- Check crawling issues
- Check Internal Link
- Check your content quality
- Follow Webmaster Guidelines
- indexing ka mtlb h ki jb vo news ki website ko index krta h to usko ek sqence m rakhata h
23. No index
24. W3 Validation
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