Facebook Ads Ecosytem

- facebook profile | facebook page | facebook group | facebook ads accoount | facebook business manager

- facebook porfile induvisal ko represent krta h 

- facebook page hmesha business ko represent krta h 

- Facebook profile se hi hm aage koi page banate h 

- jb bhi ad chalana ho hme to hamra facebook porfile or page thora purana ho, thori reputation built hui ho 

- facebook page k bina ad run nhi ho sakte h 

- facebook group community built krke deta h 

- facebook ads hme tb milta jb hm ek apni facebook profile bna lete h 

- facebook business ad manager se hi apne ads run krne chahiye 

- facebook ad ki pehchan h sponsered likha hota h 

- Ads remove ho jate h

- Ads Suspend ho jate h

- kuch guildline hoti h jo voilance ka kam krti h isliye ads suspend hote h  

- facebook K pas bahut jada potential h, bahut jada traffic h, isliye facebook p run ad krte h 

- yaha p hm boost post kr sakte h 

- promot your website ki option milti h 

Facebook Ads Account

- Facebook Ads Account ko hi Facebook Ads manager kaha jata h 

-ads account ko ads manager ko hi bola jata h 

Facebook Business Manager 

- facebook business manager m hm apne sare ads accoount ko rakh sakte h 

- business manager hme itna jada control de deta h ki hm easily un chizo k manage kr sakte h 

- facebook business manager se ad nhi run hota h , ad run se ad run hota h 

- fb business manager is only manage krta h sabko 

- fb ads run k liye chahe app business manager ko acess de ya na de ad tb bhi run ho jaegi

- business manager k pas multiple ads account honge, multiple pages honge 

- man lo ek client h usne ek business manager banaya , uske ander ads account banae ya rakhe , uske ander page h, or us client ko kaha ki pure ka pura business account ka acces kisi agencey ke business manager m de do 

- Business Manager k ander kisi dusre ka bhi business manger ho sakta h 

- business manager k ander agr hme kuch limit milta h business manager ka to us case m hme facebook team se bat krni padegi

- Business managere k ander ads account ki bhi agr limit khatm ho jae to facebook support team se bat krni padegi 

- organised trike se kam krne k llye hm sabse pahle facebook ads manager banana padega 

- uske bad hm us business manager account m ads manager banaege 

- agr pahle ads manager bn gya h to us case m fir se business manager bna k us ads accouunt ka access business manager ko de do 

- agr hmne page bna diya h to uska access business manager m le lete h us ads account ki acess business manager m le lete  h 

- payment method hm ad accounts or business manager level p ad kr sakte h  

- Hme page level p acess nhi lena chahiye 

- ek account m 2 business manager bna sakte h

- ek business manger m 24 ads account bna sakte h 

- Business manager ek tarh se collection h pages, ad account ka 

- Business Suite ko hi business manager ko hi kahte h 

Payment Method 

- hme alg method milte h payment add krne k 

- ye hm business manager level p bhi kr sakte h, yha p GST OR PAN ki bhi option milti h  

- ye hm account level p bhi kr sakte h 

- personal level p hm credit card | debit card | fb ad coupon | upi | net banking | paytm se ad kr sakte h 

- ad account level m credit card | debit card se ad kr sakte h 

- business manager level p credit card | debit card se ad kr sakte h

- jis bhi client ka ad account h to usi ka credit debit card ho or usi gst number ho 

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Awareness - Reach | Brand Awareness | Video Views | Store Location Awareness

Traffic - Link Clicks | Landing Page Views | Messenger, Instagram, Whatsapp

Engagment - Messenger, Instagram, Whatsapp | Video view | Post Engagement | Conversions | Calls

Leads - Instant Forms | Messenger and Instagram | Conversions | Calls

App Promotion - App installs | App events 

Sales - Conversions | Catalogue Sales | Messenger, Instagram, Whatsapp, Calls

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Campaign 

- Isme hme alg alg option milti h ki kis tarh ke apne objactive ko le k chal sakte h 

- Awareness | Traffic | Engagment | Leads | Sales - ye hme objactive milte h 

- Ye objactive hme banane padege ki hme short term goal chahiye ya long term goal ya fir brand k liye kam krna h tb jake ye objactive clear hota h

- mujhe 1 lakh visitor chahiye 3 month m , uske bad hm koi bhi chiz sell kr sakte h 

- hme direct hi conversion p nhi ad chalani chahiye 

- facebook bhi data p hi kam krta h agr pahle se data h to vo easily perdiction kr sakta h 

- Hme pahle awareness or traffic ka campaign chalana chahiye taki facebook ko ek achi c data mil sake fir uske behalf p hm remarketing ka or conversion ka campaign chala koi bhi product service sell kr sakte h 

- mera ek insutute h bs logo ko pta lg jae ki yha p ek insutute h to uske liye reach campaign chalaege 

- conversion ka mtlb h ki facebook un logo ko appki ad dikhaega jiske chances h convert hone k , iske liye facebook ke pass pahle se data honi chahiye 

- facebook ko ye isliye pta hota h kyuki jb aapne us se pahle koi campaign chalaya hoga to usne dekha ki ye user buy krne gya tha product pr kiya nhi to iske chance h ki conversion kr sakta h 

- kyuki facebook k bad har user ki information hoti h 

Awareness

- Reach | Brand Awareness | Video Views | Store Location Awareness

- isme hme abhi 4 option milte h 

- Reach, Brand Awareness, Video Views, Store Location Awareness in sb ka ek hi mtlb h ki jada se logo ko hamari ad dikhae 

- Reach vo hote h jo ad maximum people ko dikhana chahiye na ki ek hi person ko dikhe , isme frequency 1 k aas pas hogi, iska mtlb h ki 1 ad 1 user ko ek bar dikha , 

- frequency formula like frequency=impression/reach 

- Brand Awareness vo hote h jo ad ek hi bande ko bar bar dikhate h, Jisse us user k dimag m ek image ban jaegi us brand ki. isme frequency thori high dekhegi like 4 k aas pas dikhegi, 

- iska mtlb h ki 1 ad 1 user ko 4 bar dikha , 

- ad recall lift metric vo hoti h jb fb ad dikhata h to unme se kuch log vo hote h agr aap unse 2 din tk aap us ad k bare m puchenge to vo bta denge. mtlb 2k impression aaya 500 click aae or ad recall 40 aaya to vo ye vo 40 log h jinhe 2 din tk aapki ad yad rahegi 

- Store Location Awareness vo h jo ye physically store p jo visit krta h uske liye h uski direction ka diya hota h 

- Video Views vo h jo jada se jada view aa ske hmari video par 

Traffic

- Link Clicks | Landing Page Views | Messenger, Instagram, Whatsapp

- isme user ko vha p le k jana h apni ad se 

- yha p facebook unko ad dikhaega jinke jada chance h ko traffic se in goal ko achive kr le 

- isme user hme direct message kr ske 

Engagment

- Messenger, Instagram, Whatsapp | Video view | Post Engagement | Conversions | Calls

- jo bhi hm post krte h unke related kya reaction milta h hme vo hoti h engagement 

- Hmari post ka intraction jada se jada ho 

- hmari video un aduience ko dikhao jo video m intersted ho 

Leads

- Instant Forms | Messenger and Instagram | Conversions | Calls

- yha p hm user ki information lete h taki use hm or jada explain kr ske apne product k bare m

- jaise real estate, bike sale k liye ad dikhaya or unko ek form fill krwa liya 

- usme jo bhi lead aai h usko back call krke hm fir further apna sell ka or explain krne ka kama kre 

- ye ad hm un ko dikhaege jo ki na hmari website p jae na koi engagement kre bs ek form khulega or vo use fill kr de 

- jada se jada conversion ho mtlb sales ho 

- conversion kya h isko hme define krna padta h 

- like thankyou page ek conversion ho saktta h hmare liye 

App Promotion

- App installs | App events 

- ye sift app promotion k liye hota h 

- agr kisi person k pass apni app bna rakhi h or use add chala k use download krwana h to us case m is ad ko run kr sakta h 

Sales

- Conversions | Catalogue Sales | Messenger, Instagram, Whatsapp, Calls

- ye ecommece site k liye use hoti h 

- product ki informaion puri dete h ecommece site m to vha se kya sale hui h vo sb btatata h 

Ad Auction

- Facebook ads system runs on data points | machines | algorithm

- Data points work on advertisers | user's data profile | Facebook elemnets

- advertisers vo h jaha p ek publisher ad chalata h or vo target audienc ko select krta h , location select krta h,  landing page dikhata h 

- user's data profile vo h jaha p user ki puri informaion hoti h jis data se use targeting audience ko choose krega 

- user's data profile vo h jo hm apni acitivity krte like page se engagement krte h, apni puri details bharte h 

- Facebook elemnets vo h jaha p inke apne group h vha se informaion le rhe h 

- is tarh facebook ka data points bahut hi majboot ho rha h 

- ab man lo ek user h vo koi na koi activity kr rha h to facebook use kisi category m dal dega 

- ek user kai tarh ki activity kr sakta h like vo sports ko pasand kr rha h dusra vo digital marketting ki bhi post dekh rha h 

- Total Value : Bid | Estimated Rates | Ad Quality

- bid vo h jitne hm pay kr sakte h ek ad dikhane ka liye

- Estimated rate vo h ki facebook bari bari sb ki ad us user ko dikhata h or check krta user kis advertisers ki ad p click krega 

- ad quality vo h ki ad copy sahi ho , image sahi ho, performance sahi ho 

- ad quality chalte hue ad se bhi decrease ho sakti h agar ad dikh rhi h or koi click nhi kr rha h to ye bad ad quality m aa jati h 

Campaign Structure

Campaign Level setting :

- campaign ka nam rakhna, Budget optimization select krna , us campaign ka objactive ye sb hme campaign level ki setting dekhne ko milti h 

Ad set Level :

- ad set level or ad group ek hi h 

- yha p hm multiple ad set bna sakte h 

- yha p hme budget, audienc tageting , placement, location ki setting mil jati h 

- yha p hm jo ad set banate h 2-3 vo hm check krte h ki is city se kitna traffic aa rha h , ek male k liye adset bna li, ek female ke liye ad set bna diya  

- hme usi time p ad set 2-3 bna lene chahiye agr hme banana h 

Ads : 

- yaha p creative bnanate h 

- headline, desription , image , ad copy banate h 

Facebook Ads Policies

- image or landing page m relvancy ko leker hota h 

- facebook k bots, software hmari ad ko check krte h 

- ad quality m ja k vha se request kr skate h 

- quality content sahi likho 

Landing Page

- landing page ka pura focus usi ek topic related specific content focus hota h 

- website m bahut tarh k pages, menu , hote h

- agr facebook p ad chalani h to hm ek landing page se bhi kam chal sakta h 

Buyers Persona

- hme apne potential customer ko pehchna padega

- jo bhi hmara porduct h hme thora uske liye sochna padega 

- hme pahle hi set krna padega ki hme kise traget krana h, location kon c h, intersted audienc kon c h 

Basic Terminologies

- facebook business manager and facebook ads manager

- reach and impresssion

- impression/ click and ctr

- cpc and cpm

- relevancy score

- engagement related teminologies

- placement

- audience network

- pixel , targeting and retargeting 

- sccaling of campaigns 

- ad fatigue 

- affinity 

Biding Strategies

- automated | manual biding strategies

- automated k liye hmare pas kuch n kuch data hona chahiye facebook k pas ye ek tarh AI System h 

- lower cost (By defualt) | cost cap | target cap | bid cap | minimum roas

Ad scheduling 

- hmari audience kb online rehti h , us time p hme apni ad chalati h 

- hme pahle k campaign ko check kr ke pta krna h ki unki performance kis time p aati h like morning evening etc

- campaign level p hme ad scheduling ka option milta h agr use tik kiya h to hme ad set m ja k vha se time choose krni padegi 

- ad set p hme option milti h ki ad set kese kr sakte h 

- hme insight m puri report milti h ki hmara traffic kis date or time p aata h 

- hm jb bhi ad ka time set krte h to vo hm india k according set krte h , fir chahe us m us time rat hogi to vo ad rat ko hi dikhegi 

- man lo m us m ad chalani h to hme india m 7pm p ad chalani padegi taki us m subhah k 7am p ad chal pde 

Audiences in facebook Ads 

- yha p hme saved audienc, custom audienc, look a like audienc

- saved audienc m hm user ko 3 trike se target kr sakte h like on the behavaiour , demegraphic, interst, krte h 

- save audienc ko hm cold audienc bolte h 

- custom audienc vo h jisne hmari fb ki profile check ki h , dusre h jisne kuch engagement like ki h , or teesri jisne mujhe instagram p like kiya h , uske bad hm ek or custom audienc create krte h jis user ne home page or add to cart kiya hua h , to ye audienc jada kareeb h target ke 

- custom audience m hm specific audienc banate h 

- iske liye hme facebook p ek ad chalani pdegi fir hm custom audienc bna sakte h 

- save audienc ko hme custom audienc ki tarf le k jana hota h 

- custom audienc m kisi bhi tarh bna sakte h like jo hamari website p visit kr rhe h, kisi ne engagement kiya h, kisi ne product view kiya h , kisi ne add to cart kiya h , instagram profile check kiya kisi ne 

- custom audienc ko remarketing campaign bhi kaha jata h 

- custom audienc ko hi look a like audienc bna sakte h , isme jo add to cart wale audienc hote h vese hi similar charater stick k audienc ko bhi add dikhae 

- cold audienc ho hoti h jo ki hamre product ko nhi jante h 

- cold audienc se hi kam krke hm warm audienc tk pahuchte h 

- cold audienc ka size bahut jada hoga , fir aaega warm audienc, uske bad aate h hot audienc 

- warm audienc vo hote h jo pahle se jante h mere business k bare m , unhone pahle intract kr rakha h meri website se 

- hot audienc actual converter hote h , yha se hm look a like campaign bhi bna sakte h 

Placement in Facebook Ads 

- hme ad kaha p dikhana h use placement kahte h 

- hme facebook messanger, instagram story , instagram p , whastapp p kaha p dikhae 

- new ad set p jana h vha p hme ye option dikhti h 

- yha p placement or mannual dono m se ek choose krna padta h 

- yha p hamre pas instagram, facebook, audience network, whastapp ki option hoti h 

- mannual option tb choose krni chahiye jb kuch data pahle se ho facebook pr 

Assest coustomization in facebook ads 

- jo bhi hm apne ad m use krte h like image, call to action button, desctiption vo sb assest h 

- ye hme placement m hi milta h 

- ise placemento optimization bhi keh sakte h 

- yha p hm signle time p kisi pr bhi change kr sakte h, jaise ki hm palcement m ad dikhate h or hme feed p kuch or , story m kuch or content dikhana h to hm dikha sakte h 

Exluding content/ inventory filters in facebook ads 

- hme kuch exclude krne ki option milti h 

- ye hme placement wale section m ja ke niche m brand safety ka option milta h 

- brand safety m hme filter ka or exclude ka option milta h 

- facebook k pass inventory hoti h jaha vo hmara ad dikhata h 

- ye hote h full inventory, standard inventory, limited inventory hote h 

- yha p block krne ka bhi option mil jati h 

- brand saftety control pe jana hoga , yha se hm pta kr skte h ki hmara ad kaha p chala h 

Ad delivery Option in facebook ads

- yha p hmara ad un logo ko dikhe jinke chance h ad p click krne ke 

- campaign p jao fir trafic option p jao fir landing page p jao , yaha p hm in chizo ko samjhna h 

Facebook Charges

- yha p click , impression , ctr se facebook charge krta h 

- yha p koi fark nhi padhta , hmari same ammount cut hoti h 

- hm pay krte h impression ka kyuki sabse pahle ad m impression hi aata h 

- yha p jo click milte h usme variation k hisab se pay hotta h 

Cratives in facebook ads 

- hme isme creative banne k option p dhayan dena chahiye like ki video creative, crousal crative etc ki kese bna rhe h 

- single image, collection base creative kese bna rhe h 

- yha p hme ad level p jaege, yha p jo ad bnane ki option hoti h jo bhi choose krte h uske according ad bnani chahiye 

- ye kuch recomandation deta h , usi ko hme follow krna hota h 

- ye h facebook ad guides p jana h or vha p check krna h 

Location Targeting in Facebook Ads

- ye hme ad set k level p milta h 

- yha p hm same audienc rakhenge but location change kr denge mtlb hm 3 ad set banaege 

- yha p hme 4 option milte h ki jo person delhi m h or vha se traving krte rahte h 

- dusra option h yha p hm usi ko target krenge jo yha p rahte h ,

- teesra h jo log recently aae h like tourism place k liye 

- yha p hmare pas location exclude krne ka bhi hota h 

- yaha p location ko save bhi kr skte h 

- yha p list create kr sakte h or use save kr sakte h 

- yha p hme population k base p like 1 lakh se 5 lakh k people ko target kr sakte h 

Detailed Targeting

- demographic, interst, behavaiour k base p hm audienc bna sakte h 

- man lo hmne digital marketting k audienc ko select kiya pr vha p vo people ko hm mis kr rhe h , jo unke software se realtedd audienc h 

- uske liye h ek ad bna lenge or vha p un logo ko target kr lenge 

- hme iit wale m interst wale ko select krna h , jinko iit m interst h , na ki jo vha p padh rhe h unko select krna h 

- brhaviour user ka behavaiour kya h us base p target kr skte h 

- ye hamri cold audienc hoti h 

- yaha p hm audienc m ja k audienc bna lete h or save kr lenge 

- hme alg alg platform p jakar vha se unke interest ko dekh k target krne ka option milta h 

Detailed targeting expansion

- yha p ek exprimental audienc bna deta h , ye detailed audienc se chhoti hoti h 

- ye backend m work hota h 

- ye facebook khud bna k deta h 

- jo hmene detailed tageting ki h cold audience ki, facbook us se milta julta ek or audienc bna deta h 

Narrow Audiences

- yha p hm or bhi narrow audienc kr sakte h 

- jb bhi hm detailed targeting audienc krenge to usme hmne agr like digital marketting dala h to vha p hme option milti h narrow audienc ki 

- yha p hme pahle ek category define krna h fir hme jis category ki chahiye usko target kr skate h 

- man hme iit k math teacher chahiye to iit hmari pehli category ho gai , uske bad narrow m hm math teacher dal denge 

- yha se hm or bhi narrow kr sakteh means yahha p math teacher mate ya female ki option m ek le sakte h , uske bad age ka bhi le sakte h 

- yha p hm ad copy bna k check kr sakte h 

- yha p hm specific audienc p jate h 

Audiences insights tools for understanding audienc in details 

- ye hme help krta h audienc select krne ki 

- facebook ne ise discountue kr ke new tool bna diya 

- ye business manager k ander dikhai deta h 

- hme insight m ja k audienc indisht ka tool dikhata h 

- yha p kuch cracterstick mil jate h like yha p country k according audienc mil jati h 

about interest explorer tool

- ye ek paid tool h 

- yha p problem aati h ki competitor base se h , kyuki vo bhi hmare jaise same targeting kr rha hota h 

- yha p hme kuch filter mil jate h 

Connection Targeting in facbook ad 

- yha p similar connection milta h like facbook page kisne like kiya h , to uska audienc banata h 

- ye ek tarh se look a like audienc banata h 

Find Hidden facebook audienc create

- hme ek url p jana h facbook for developer p 

- yha p ek app create krna h , genrate app krna h 

- yha se hme audinece mil jati h 

- ye api k threw audienc collect krta h 

Facebook cold audienc tips

- Dont be too broad or too narrow

- for starting campaign we can do 500k to 1M

- target atleast 2-3%

- Run the ad for atleast 2-3 days or let it reach to 3to 5k people understand anythings 

- test dfferent types of targeting

- change the ad copy if you frequency reaches more than 3-4 days

write perfect ad copy 

- single image and video ko select kr sakte h 

- yha p primary text hota h 

- us image k ander kuch esa potential hona chahiye taki user use click kr ske

- yha p kuch offer banna padega 

- kuch benefits hme show krna padega 

- hme bs creative hi ad bnani padegi 

AIDA Model

- Awareness, interst, desire , action iski full form h 

- yha p awareness dhundo, uske bad uska interst dundo, fir koi action wala ho

Headline, Description Write  

- Isme hme primary text m kuch atractive sa descriptionn likhna h , jo ki paragraph type na ho,

- hme headlines kuch offer type dena h , kyuki ye hmara call to action button hota h, or ye bold m hota h  

- Get 50% offer | Grap offer : 80% off | Limited time offer 80% off 

- Description hme user friendly likhna h 

- learn FB ads @1999/- Only | FB Ads on Live Projects @1999/- only | Learn Facebook Strategies @1999/-

Facebook Pixel kya h 

- facebook pixel java script ka code hota h , jise hme apne website p lagana hota h, isse hm activity ki tracking krte h apni website ki jo facbook se user aate h , jo user ahmari website pr different different activity kr rhe h , unko hm tarck kr sakte h , or us user ne kya acitivity kri us belhaf p hm audienc bna sakte h ,  

- ye do tarh k hote h ek standard or base pixel kahte h , or dusre ko event based pixel hota h 

- jo standard base pixel hota h vo sirf page view ka batata h , or kon page view hua h vo bta dega 

- event pixel hme button click, lead submission form , resister form , ye sb event base pixel hote h 

- total 17 event hote h 

- ise hm wordpress , google track manager m code ko lga k aage ka process krte h 

- isse hme measure, optimization, build audience for advertise campaign kr sakte h

- jo bhi visitor aa rhe h hmari website p or uski jo bhi tracking hm facbook pixel se kr rhe h , to vo hme audience banane m help krega 

- ye event m bhi help krta h , uske bad ecommece m hmare product k ralated bhi hlep krta h 

- sara khel audience ka hi h , hme sirf audience hi chahiye facebook pr , cahhe vo cold , warm, hot, save audienc, custom audience, look like audienc, koi event ho rha h to us m se kitne audienc ne interact kiya , ye sb audience base hi work h 

- optimization m bhi help krta h facbook pixel , daily tracking krta h  

Installing facbook pixel on website

- isme hm gtm p apna code intergrate krenge 

- facebook m hm ad manager m jana h , fir hme event manager m pahuchna h , yha p hme manually and pixel code to website likha hoga , yha se base code ko insatll kro 

- ab hm gtm m tag m jana h , yha pr new m ja k custom html ka code dhundna h or vha p facebook ka base pixel code pastte krna h, tag ka nam facbook pixel rkh sakte h 

- Trigger m hm all pages p fire krana h , submit krke live ho jaega 

- facebook pixel helper ek extention hota h , usse check kr sakte h 

- thori der m yha p hme apne visitor dikhne lg jaega facebook k dashboard m 

Event setup using facebook ads 

- ab hme agr kisi user ko remarketing audience banani h to hme event ki help se bna sakte h 

- man lo kisi user ne button p click kiya , ab use hm remarketing k liye user ko track krna chahte h 

- man lo hmari website p ek button h or usko event banana h facbook m 

- hme facbook m event manager p jana h , yha p add event hoga vha p ja ke, founder event m ja ke , yha p hme apni website dalni h , ab hme open website krni h , jaise preview mode m open hoti h hmari site 

-  ab yha p do option milte h ya to event k nam p ya url k nam p 

- ab hme us button p click krna h jisse event banana h , uske bad hme ye pucha jata h ki buttion ko kya lena like, lead, click, is button ko kis type k event se measure krna chahte ho 

- or ise finish krna h yha p hmara event create ho gya , event like add to cart bhi hota h 

- or jb user vha p us event p click krega to hmare pas data aa jaega facbook m 

Difference Event and Conversions

- Event and Conversions dono m hm tracking hi krte h 

- event ko hm custom conversion bna sakteh , pr custom conversion ko event nhi bana sakte h 

- evnet banane k liye code chahiye, jabki conversion ko banane k liye ko code nhi chahiye 

- custom conversion hamra url base p bn jata h 

- event hmare jada powerfull hote h , vo jada tracking krte h , or usi ko hm custom conversion bna sakte h 

- event m hme extra code use krte h apni website m , jbki custom conversion m code ki jarurat nhi hoti h 

- event m hm parameter ko customize kr sakte h , jbki custom conversion m url ko customize krna padta h 

- event more flexibility h , custom conversion m limited flexibility h 

- event m custom audienc create kr sakte h , jbki custom conversion m hm audienc nhi bna sakte h 

- event m hm har tarh k event ko track krne k liye code h jise hm fire kr ke event bana sakte h 

- custom conversion m hme sirf url or domain ko hi enter krna padta h 

Custom Conversions setting in facbook Ads 

- jb bhi hm conversion wala ad banate h , jiska mtlb h ki hm us audience ko apna ad dikhana chahte h , jinke jada chance h ki vo conversion kr sake 

- hme pahle conversion define krna padega like thank you page ka load hona hamare liye connection h 

- custom conversion hm kuch bhi man lete h jaise ki koi user aaya vo hmare home page pr gya uske bad kisi dusre page pr gya to hmne ye conversion bna rakha tha 

- ab facebook hmare is conversion k threw us logo ko bhi ye ad dikhaega jo ki similar characterstic rakhte h 

- custom conversion hmare url base p hota h jasie upr wali line m custom conversion vo h ki jo user hmare home page or kisi dusre page pr aaya h , yha p url h 

- pr agr koi button p click krta h , ya fir thank you page p tb aata h jb usne koi form submit kiya ho to ye hmara event h na ki custom conversion

- hme event manager m ja ke custom conversion p jana h custom conversion banane k liye 

- fir yha p name dalna h , ab hme apna domain enter krna h equal condition m , fir dusra url dala jo same condition h 

- isme ab dono url p visitor jaega tb hmara custom conversion mana jaega 

- ye active tb hoga jb koi user vha p in condition ko full fill krega 

- ab jb ye sb ho gya to ye hm ek jo new conversion wala ad banaege tb , hme new conversion ad m vo wala option conversion event milega ki aap kisko ad dikhana chahoge 

Different type of custom Audiences

- custome audienc hm apne property p bna sakte h like website, application

- dusara h m facbook k palatform se bna skate h like page, instagram profile , lead form basis, event 

- cutomer list ko bhi uploade krke bhi custom audienc bna sakte h jisme hamre pas phone number or email id honi chahiye 

- audinece wale opiton m jae , yha p hm audienc bna sakte h custom and facebook source 

- your audienc m aate h website, customer lead, app acitivity, offline actitivity hoti h , yha p hme pixel ad krna padta h apni website m 

- facebook source like video, lead form, instant experience, shopping , instagram account , events , facebook page , on facebook listing ye sb option milta h 

- yha p hm apni audinece ban k save kr sakte h 

video base custom audienc

- yaha p hm custom audienc bna sakte h video k view k behalf pe 

- hm agr normal video apne facebook ya instagram p dalte h ya koi reel dalte h to vo video kitne user ne dekha or kitna percent dekha , hm uske behalf p bhi custom audienc bna skate h 

- yaha p custom audienc p jana h , hme facbook source m ja k video p click krna h , or yha p hme option milte h kon sa slecet krta h , uske bad hme days slecet krne h , or hme video bhi select krni h jo vidoe hmne facbook p ya instagram p dali h , uske bad create krni h , or fir jis campaign m dalni h vo wali audienc vha p seleect kr sakte h 

Instagram base custom audience 

- yah p hme facbook audienc m ja ke instagram select krna h fir hme apni profile select krni h 

- ek vo jisnne hamri profile pr visit kiya ho or dusri jisne hmari kisi post ko save kiya ho ,

- fir events m hme 4-5 option milta h us m se ek select krna h 

- yha p hm 2-3 ad bna k test kr sakte h or exclude krna padega ek dusre ad se

Event base custom aduience 

- isme h offline event bna sakte h jaise ki m ek offline seminar krne wala hu 

- ese hi online event bna sakte h , agr koi person vha p like ka button , on going ka option choose krta h to us behalf p hm event bna sakte h  

- ye hme apne facbook page p ja k event banne wale option p jana h , creat event online and offline 

- yha p details bharni h hoti h event ki 

- ab jb event bn gya tb vha p kuch engagement hui hogi to ab usko hm custome audienc m kese laege

- hme custom event m ja k facbook source vha p event p click krna h , fir hme kis bases p event banana h uski option dikhti h , hme apne page ko select krna h, uske bad hme koi bhi ad chaliani h to hm us custom audienc ko select kr sakte h 

Custom Audienceson tha basis of time spend on website

- Yha p hm audienc bnate h time spend k according, jisne hmari site p time spend kiya h 

- pahle hm custom audienc p jate h , fir your source m website ko select krte h , fir next p ja k source m pixel add kiya fir events m ja visitor by time spend choose kiya 

- percent to pure wala hota h  

- percentile ka mtlb hota h man lo hamri website p kafi visitor aae h , usme har kisi ne time spend kiya kisi 1mint , 2mint, 3mint ease h sabse jada jisne time spend kiya h vo 8 mint, to jo sabse jada vala time spend wala hoga 8 mint wala use percentile m 100% count kiya jaega , uske bad agr hm ab 3mint wale ko count krna chahte h to vo 8mint k wale se uska percent nikalega

- hme ye kisi specific page p visit kiya h to uska bhi opttion milta h , fir ise save kre 

custom audience of website visitor 

- hm custom audinece banate h in 2 condition p , pehla hm frequency k base pr ki jo bhi visitor hamri websit p aa rha h vo kam se kam 2 bar aaya ho , dusra vo mobile user ho , ye hamri condition h 

- hme audienc p ja k websit ko select krke pixel ko ad krne k bad , event m people who visited spend web page 

- fir hme us page ka url dena h , add also m frequency choose krni h , grater than 2 honi chahiye ki visitor 2 ya us se jada aaya ho 

- iske bad hme device m mobile choose krna h , hme audienc ka nam save krna h or use kr lena h custome audienc ko apni add m 

Audiences Overlapping 

- man lo hmne ek audienc banai usme set of audienc x h or dusre wala audienc banai usme set of audienc y h , pr x and y m kuch common audienc h 10% to vo hamara audienc overlapp ho jata h 

- isme problem ye h ki jo hmari ad h vo 10% k logo bar bar dikhegi ad , jisse ki uska positive response km hota jaega 

- fir facbook ko lagega ki ye ad iske related nhi h or ad ki performance poor hoti jaegi , or ad set bhi nhi dikhega , or paisa bhi waster hoga 

- isme jo porble aati h uska name h you pay for same audienc and ad fatigue

- to hme pahle check krna padega ki audienc overlapp na ho pae , iske liye hme custom audienc m jo bhi aduience banae h use check kre , or agr overlapp h to ad bante hue kisi ek ko hi choose kre 

Offline Event Setup 

- man lo hamre pass koi website nhi h , or hmne ek offline event krna h , man lete h hmare pas ek counsaltancy service h , jaha p hme uski kuch descriptionn , heading dali or post ki , or vha se hme call aai 15 user ki jisme se 1 convert ho gya , to ye bhi hmare liye event h pr ye offline event hua , agr ye online hota to hm add to cart ka option lga ke iski remarketing kra dete 

- yha p hme excel sheet ki help se kam krna padega offline event m 

- ab hme jo bhi call kr rha h, ya fir jaha p event ho rha h vha p ek form bhrawa lo user se or usko excel sheet m rakh do like uska name, phone number, email jo bhi aapko informaion chahiye 

- ab is sheet ko or jo CRM software hote h vha p facbook m upload krna padega 

- ab jb hm ad chalaege to jo hmne data upload kiya h , agr vo us ad se intract krta h to vo person us ad k atrributes se jud jaega 

- ab hme ek data mil gya ki ye person us email id ya phone se us ad k sath intract hua h , or vhi hamre liye offline event or conversion h 

- hme event manager m ja ke create data source p jana h , vha p offline wala option h , fir ise connect krna h 

- yha p name or descriptionn dena h fir hme kisko acess dena h vo sb bharna h 

- ye offline event create ho gya 

- ab is event ki defination kya h vo hme define krni h , yha p hme upload kran hota h excel file ko facbook p guildline se , ye is csv file leta h , hme format ka dhayan rakhna padega 

- hme recent event hi dalna chahiye 

- ab hme sale m ja ke new ad m tracking wale option m ja ke vha p offline wala chhose krte h 

Facebook Page Like Campaign

- isme hme page like campaign chala k page like badha sakte h 

- yeh ek number h likes ka , chahe vo jaha se bhi aae 

- page like wale user se hm custom audienc bna sakte h or look like audienc bhi bna sakte h 

- agr hm religuos ki pic lagae to vo jada like aa sakte h 

- hme ab campaign create krna h , jsime hm engagement wale option m ja k facebook page like ke option p click krna h 

- iske bad hme new ad jo dusra option h usme hme ad set name fir apna facbook ka page select krna h fir budget select krna h 

- fir hme audienc select krni h jo bhi hmne audienc select kiya h , fir placement wale option ko select krnah 

- ab hme ad banani h vha p headline , descriptionn , primary text, or creative image banani h 

Lead Genration Campaign

- lead se mtlb h quality lead se h 

- profitable lead m hm ROAS, ROI, Lead to conversion ka percentage kitna h 

- hme lead gernation vha p jarurat padti h jaha p hme apne telcaller jarurt padit h like kisi ne car purchse, home loan, real estate jaha p ammount jada ho 

- man lo hm free download ka koi option dete h jb bhi user uspe download krega to use form milega or use apni detail bharni padegi 

- ab hme lead gernation campaign create krna h yah p hme adudiecne p create krna h , hme isnta form ko select krna h

- ab hme manual asudinec m ja ke audienc network ko hta dena 

- hme creative p dhyan dena h same ho jo lead informaion leni h 

- hme highe intent ka option hota h jo ki thora costly hota h ,hme form se jada jada informaion leni chahiye , or hme multiple form banane chahiye 

- facebook page m ja k publishing tool m jana h yha se hm apni form lead ko download kr sakte h 

- lead center m bhi ja k vha se hm download kr sakte h 

Facebook Checklist Ad Campaign

- hme website p sabse pahle pixel lagana h 

- hmara goal kya h , uske behalf p hme testing campaign bhi cahlana padta h 

- hme multiple audienc bna k rakh lena chahiye 

- landing page relevant ho hmari ad copy se 

- ecosystem create kro , means ki hme pixel ke sath event create krne chahiye , taki user har event k sath interaction kre or hme custom audienc banane m help mile 

Genrate leads on whatsapp using facbook app 

- traffic campaign create kr sakte h jaha p call ki option milti h 

- lead gernation m message campaign chala sakte h , jaha p user message kr sakta h 

- hme page setting m ja k whatsapp number ko connect krna h facbook se 

- campaign create kro engagement m ja ke whatsapp wala option choose kro , fir ad set name m ye option hota h , 

fir vhi sari process hota h , hme message kaha p chahiye like facebook messanger , instagram, whatsapp 

- fir vhi detail target , audienc select krna , uske bad ad copy bnani h 

- yha p hme ek template milti h ki jaise user whastapp p aatah to use ek msg jae 

Call only ad in facbook

- ye hme lead gernation campaign chalani chahiye 

- hme bottom of the funel ad chalae mtlb ki remarketing ad chalae tb jada acha kam krta h call only ads 

- iske liye hme lead gernation m ja ke call ka opiton choose krna h fir vhi sb kuch kran h , like palcement, ad copy jo bhi ad m hota h 

- yha p hme lifetime budget k sath ad run krni padti h jisme hm time select krte h 

- ye daily budget m option nhi hoti time select krne ki 

- hme single image ke sath run krna chahiye , crousal k sath nhi krna chahiye 

Facebook Instant Experience Ads 

- ye jo bhi hm ad dikhate h to hme ek landing page jarurat hoti h , pr isme hme vhi ek mini landing page p user ko dikha dete h , ye kahi redirect nhi hote h , ye vhi p user ko or informaion mil jati h, ye bahut teji se load hote h  

- instant experience us ad k sath jud jata h a small and very powerfull landing page k sath , fir us small landing page se hm redirect kr sakte h apne landing page pr 

- hme custom audienc m jana h fir hme facbook source m instant experience ko choose krna h 

- yha p hme 2 opiotn milte h 

- yha p design ka bahut bda role h 

- ye 2 tarh se create kr sakte h like ad level p or dusra facebook page m publishing tools m instant experience se kr sakte h 

- ad level p ja k full experience p ja k vha p template ad kr sakte h 

- hme page k uper ja k publisher page m ja create kre , yha p bahut option mil jati h 

- hme campaign m ja ke performance base p metrics h , vha p instant experience ka coloum select kran h , jaha p hme metric dikh jati h instant experience ki 

Domain Verification in facbook

- ab hme domain verifrcation krne jarurat padne lgi h 

- business setting m jao , yha p domain pr jao , or domain dalo , or html code ko apni website k header pr dal do , or verifrcation kr do 

- ye isliye krte h kyuki connectivity achi ho sake, pixel ki website se , jo bhi event kr rhe h use ache se define kr ske 

Image Text Rule Understanding Algorithm

- image p text km ho , isme graphic 80% ho or text 20% ho 

- hme 20% se jada text na likhe image pr, isse facebook k bots ko padhne m dikat aati h 

- agr esa krenge to ad hmari achi perform nhi krti 

change history feature in facbook ads 

- hme ad manager m ja ke ek clock ka option milta h , use click krna 

- ye isliye hota h ki hm dekh ske ki ad m kitne change kis time p hue 

Scalling of Facebook Ads

- hmne ek lead gernation campaign run kiya h jo ki 100 lead aa rhi h 1000 rs me to ek lead 10 rupees pr rhi h , to us case hm chahte ki ab hme 100 ki jagah 500 laad aae 

- scalling ka mtlb ab hm apne business ko or badhana chahte h , mtlb business ko expand krna chahte h 

- scalling means ki incrase your campaign budget then positive result mile 

- verticla scalling budget k sath hota h 

- horizontal scalling audienc and location k sath hota h 

- verticla scalling hme kb krni chahiye , sbse pahle ad campaign ke frequency ko dekhn h , agr frequency 2 se kam h tb to hme jana chahiye scalling ki tarf , 

- agr frequency 2-4 k bich m h , to ye average h 

- agr frequency 4 se jada tb hme scalling nhi krni chahiye , isme hme audienc or location ko expand kr skate h 

Store Traffic Ads

- ye local busines k liye hote h , or ye physically store hota h , jaha p user jata h , isme physical loaction hota h 

- har store ki induvisal ad chalega , iska alg hi adress hoga , alg phone number hoga 

- hme sabse pahle store bnane padenge like phone number, adress alg alg hone chahiye 

- store set state level p hote h mtlb ek state m 4 store h isi ko store set kahte h 

- ad mnager m ja k store m jana h, yha p manually ja k vhap adress puri detail bharni h or hmne 4-5 store bana lete h 

- ab hme store ki campaign chalani h, new ad set m hme select krna h vha p create option krna h, yha p store set bna sakte h ek particular state k liye 

- yha p hme local page se ad chalani chahiye 

- store lacator hme local person ko uski near by direction dikhaega 

Domination strategy for high budgets 

- hme agr sport person ko sare india m dikhani h ad to isme budget ka issue aaega 

- hme location k based p domination budget kr sakte h 

- hme budget jitna bhi ad krte rhte h to us se ad sirf ek hi user ko hi dikhega 

Ecommerce Event in facbook ads 

- isme view content | add to cart | checkout | payment , then order complete and sales ye puri journy hoti h 

- wordpress pe hm woocomerce ki help se plugin use krke event krte h , taki event fire ho jaege 

- isme hm pixel your site plugin ko use krna h , isme facebook pixel id ko choose krna h 

- ab hme woocomerce p jana h , yha p setup ko on krna h 

- hme product catalogue bnana h 

facebook ecommece event setup using GTM

- hme gtm m tag fire krna h sabhi page p , yha p base pixel ko hm custom html m dal denge or ise live krna h 

- facebook offical p ja k or bhi padh sakte h 

- hme ek tag fire krna h ye insiate checkout ka tag h jo ki event h , yaha p custom html m ja k us code ko rakh denge, fir hme trigger krana h kisi specific page pr page url contain h uska url checkout , is se pahle hamara base pixel fire hona chahiye uske liye hme isi tag m option milti h advance setting m to vo is se pahle fire hona chahiye jo ki base pixel wala tag hoga 

- isme hme product ki id , curency ye sb nhi milti h, bs ye ek event hua bs yhi batata h 

- ab dusra setup h hme facebook pixel k template se kam krna padega 

- tag m jao yha p template ko search kor facbook k or vha p id dal ke all page p fire kr do 

- ab fir se tag k new m jao insiate checkout krna h to vha p pixel id dalo ya fir variable bna lo , ab yha p drop down aa jaega or insiate checkout ki option aaegi or fir insiate page wale p fire kr denge 

- abhi bhi dala lyer m hmari infomation nhi gai 

- custom website m hme developer ki help se krna padega , jise btana padega kon sa code kaha lagana h 

- wordpress m ye plugin se hota h 

- google tag manager for wordpress plugin m ja k activate kr do 

- yha p track enhance ko on krna h 

- or jo custom site h vha p hme enhance ecommece tag manager m jao ye url h , yha p kuch code h mtlb script h usko us ke according us page pr lagana h , ye sb value vo dynamic fetch krega , or ye data lyer m sara data aaega 

- ab isko check krne k bad hme data layer m data aani chahiye 

Setup facbook purchase event using GTM

- isme hm parameter ki bat kr rhe h like currency, id jo ki data lyer m h 

- isme data lyer ko variable bna lenge taki dynamicaly value aa ske 

- hme ab ek variable bnane h, jo ki revenue value , jo ki data lyer m jana hoga 

- ab hme script use krna h fb event purchase krke tag m custom value m vha p script ad kr de , ab trigger m custom event m purchase hota h to all p fire ho or fir save kro 

- or isse hm add to cart or bhi event bna sakte h 

Facebook ads spying and research 

- hm isme apne competitor ki ad ko check kr sakte h 

- ad libarary m ja k check kr sakte h 

- big spy ek tool h jo paid h , yha p hm kisi ki ad check kr skate h 

- hme jo bhi ad dikhti h vha p 3 dot p click krke check kr sakte h 

What are Catalogues in facbook ads 

- ye ek tarh ka shopping ad hoti h 

- ye ek commerce manager h jism hm catalogue ad krte h 

- commerce manager m ja k vha se ad krni padti h 

- jb bhi hm kisi website p koi product ko add to cart krte h to vhi product hme facebook ads m dikhti h 

- ise hme dynamic remarketing ad kahte h 

- jaha jada product hote h vha p dynamicaly ad krna pdtah isi k liye catalogue ki jarurat padti h 

- yha p collection ad bhi dikhte h 

- commerce manager k upar jana h yha p hme product upload krna padega ya fi website ko connect krna padega 

- yha p hme catalogue ko add krna h uski descriptionn , heading , icon, image sb ad krna padega 

How to create and upload product feed in facbook ads 

- hme kuch point to chahiye jasie ki id etc 

- ek excel or csv format hota h 

- ise hm google sheet ko connect kr de catalogue se 

- hmari informaion agr website pr h or uska link catalogue se conncet kiya h to isme thori dikat ho jati h 

- plugin m cs feed ko kro , isme catalogue ad kro , yaha p hme product ko add krne k bad genrate kro , yha p url ban jaega

- commerce manger m catalogue p ja k upload kro or hme url ko yha paste kr do , yha feed ad krne k bad checck krna h error 

- yha p sare product catalogue store m dikhegi 

- ab hm google sheet m dal k yha p upload krna h share url ko dalna h or fir ise chek krna h 

- ab hme item m check krna h ki item show ho rhi h 

Concept of Product in facbook Catalogue

- product set m create kre isme hm manual ya condition base p bna skate h 

- yha p bahut sare filter hote h 

- jaise man lo ki ek remort ka ad dikhaya ab us remote m jo cell h , vo cell wala ad usi ko dikhana h jisne remort kharida h 

- ye sb ad bana k hm ad run kr sakte h 

How to run catalogue sales campaign effecctively 

- hme catalogue sales m jana h , ise hme catalogue or pixel ko connect krna h 

- ye commerce manager m connect ki option hoti h 

- ad set name m uska nam, ab hme yha option milti h ki kon sa product wala ad krna h 

- fir hme audienc select krni h 

- hm yha reaudience ko select kr sakte h , fir yaha kuch option milte h , ki jisne pahle hmara ad nhi dekha, ya jisne dekha pr purcase nhi kiya 

- yaha o conversion wale person ko bhi add dikha sakte h

- yha p hm headline ko dynamic ad kr sakte h 

Customize catalogue ads

- yha p hm ad m jate h tb edit frme kr  sakte h 

- yha phm image m frame ko ad kr sakte h 

- isme bahut sare option mil jati h 

Create perfecct prodcut feed

- hme image link ka hona chahiye 

- title ka preview 25 px ho

- title product ka ho 

Automated Rules in facbook ads 

- kuch rule ko automated krna 

- isme hm ad ko chalte hue band kr skte h ya hta skte h , jis m kuch condition hogi 

- jaise ki koi image ne 40 click krne ke bad conversion nhi diya 

- manualy ise check krna thora muskil hota h 

- ad fatigue hota h ki mera ad sahi chal rha h , uske bad ad performance km ho jati h 

- automated rules can help us in overcomig ad fatigue

- ad fatigue vo hote h jo ki hamre ad ko purana bta dete h ya fir ab ad itna dam nhi rha 

- ab hme kuch condition p automated rule lagane padege , jaise ki frequency 3 se jada h campaign pause kr do 

- jb ye condition hoti tb hme action lena h 

- condition hoti h frequency 3 se jada , daily budget 15% badh gya , ctr less than 5% and cost/conversion is greater than 100 , audienc overlapping suppert , to ye sb condition h , to is behalf p hm action lenge ki hmar ad pasue ho ya hm notification mile 

- hme ye advertisement m ja k rule banana h , yha p hme condition dalni h , or action dalna h 

- yha p kuch condition dikhti h to vo us campaign m ye rule lg jaega 

why facbook campaign fails 

- its not always about ads account / campaign and ads , like offer and prodcut , ye hme apne account or product ko check krna h ki sb kuch thik se bna h ya nhi 

- hm apni ecommece m jo tag h vo fire ho rhe h ya nhi 

- aaj hi campaign chalya or aaj hi result ki demand krte h 

- sometimes you never know your metrics , hme apne KPI ko define krna padega 

- testing krte rehna chahiye 

- jo bhi creative banate h vo match hi nhi krte user se 

what is FBCLID 

- Facebook click id hota h ye 

- ye outbond link hota h 

- ye utm parameter hote h uske bad fbclid dikhti h 

- is se pta lgta h ki kitne user us outbond link se click kr rhe h 

- ye ek parameter h jo facbook se connect ho k uski infomation deta h jo user click krke facbook se bahar kisi or url p chale jate h 

- analytics m ja k view setting m jana h or yha p exclude prameter ko click krna h or ye gayab ho jaega 

Run Messenger campaign in facbook ads 

- ye 2tarh k hote h click to message aur sonsorred message hote h 

- ye traffic campaign m hota h or yha p hme choose krna h messanger ko 

- ab hme ad set ko choose krna h yaha p hme click to message p ja k kaha p user hmse connect kre ki vo messanger, whastapp or instagram ko chhose kr sakte h jaha p user hme message kr sakte h 

- or fir vhi sb kuch krna h , uske bad conversion select krna h, fir hme ad copy bnana h, yha p hme primary text bnana h , hme 3-4 primary text banana chahiye 

- yaha p hme send message ka call to action button dikhata h 

- yha p hme kuch template create krna h taki kuch conversion start ho ske 

- ab hme ad set m dusra option milta h sponsered ad dikhta h , isme hm kisi dusre k messanger m jate h , or ye ad usi ko dikhega jo pahle se intract ho chuka h hmse , ab hme ad dikhani uske messanger m 

Running conversion campaign in facbook ads 

- hme pahle conversion ko find krna h , jaise ki thank you page ka load hona connversion h 

- hme event k pixel , base pixel ko pahle hi set kr le 

- is se pahle kuch conversion ho chuke ho , taki facbook easily use samjh sake or relvant ad dikhaege un users ko 

- ye hm manual tabhi kr sakte h jb facbook k pas 1 week m 20 conversion ho chuke ho 

UTM Parameters in facbook ads 

- ye tracking ke kam aata h 

- ye analytics ke kam aata h track krne m hamri website ko 

- utm source , utm medium, utm content ye sb hota h 

- ye hm ad level p jb hm final website dete h to hi p prameter ad krne ki otpion deta h 

- ye crousal m agr hme dekhna h to ye krna padta h 

- yha hm check kr sakte h real data m analytics ko utm parameter dekh skte h 

- ye hm campgin url builder se bhi kr skate h jo ki google ka h 

what is CBO in Facebook ADS 

- Campaign budget optimization

- ad set p hm budget rakhte h or hmne ad copy 3-4 bana rakhi h to vo ad copy m jo better perform krega usko budget jada dega

- isme dikat ye aati h ki agr hmne 2 ad set banae or 2 m 1000 rs add kiye or fir 2-2 ad group banae to ek ad group ka budget spend ho gya us adset se pr ek adset ka budget nhi spend hua kyuki audienc bahut narrow thi , to usme hme CBO ki Tarf jana padta h 

- isko hm adset budget optimization kahte h jis ABO bhi kahte h 

- isme campaign level p ad budget add krte h taki jitne bhi adset h usme budget utilise ho jae 

why not to boost post 

- ye bda hi easy option h 

- isme hme bahut sare option nhi milte h 

- yaha se behtar result nhi milte 

- yha p basic c infomation mil jati h 

- yha p limited option milti h 

- yah p relevancy nhi hoti 

- yha p testing nhi kr sakte h 

- bs hamri post thori boost hogi is se jada kuch nhi , koi conversion nhi hogi 

- yaha p hamare pas bahut km control hota h 

how to remove facbook pixel from ad account 

- pixel ko delete nhi kr sakte h 

- ye wala acount hmare busines manager m hona chahiye tb ise disattach kr denge , proper delete nhi hoga 

- buisness manager m ja k data source m jana h yha p dikh jaega ki yha se delete kr do 

Select winning creative in facbook ads 

- hme 3-4 din m minimm 4-5k impression dekhe 

- ctr ko check krna ye 1% se jada hona chahiye

- cpc ko bhi consider kr sakte h 

- cpm ko bhi consider kr sakte h brand awareness me 

Understanding AB Tesing / split testing

- Ye hme campaign level pr testing milta h 

- ise hm ad set level p bhi bna sakte h jb hmne pahle se campaign bna rakha ho 

- isme hm compare krte h apni performance ko ab testing se 

Carpet Bombing strategy in facbook ads 

- ye multiple cusomer k liye 

- isme hm video k threw target krte h 

- isme hm segmant lagana padega , mtlb ki condition lagani padegi 

Copy Campaign From 1 account to another 

- campaign m ja ke use slecet krana h fir exprot krna h 

- yha p campaign id , adset id, add id kko remove kr do , fir save krna h 

- fir hme import krna h dusre wali id m 

Publisher Lists in facbook

- hme publisher ki list busines setting m ja brand sefety m blog ka option hota h

- yha pr hme publisher list ko open krna h , yha p facebook strem m ja k dekh sakte h ki hmari ad kaha kaha dikh sakti h 

- delivery report m hme dikhenge ki hmari ad dikhi h 

- yha p impression dikh jate h , or hme lgta h ki is publisher p ad na dikhe to use remove kr sakte h 

facebook ads reports 

- yah p hm reprot crate kr ke download kr sakte h 

Instagram story poll

- yha p hme traffic campaign choose krne h

- uske bad ad set m ja manual placement m ja k baki sb option ko hta dena h 

- hme instagram story k option ko check krna h 

- ab hm new ad m ja k intrction poll ki option milegi 

- hme yha p media add krke fir poll create kr sakte h 

- yha p hme result ad new m ja k view chart m ja k intration poll dikh jaega 

Campaign Strength

- ye AI tool ki help se check krta h hmare campaign ki strengh ki 

- campaign sahi h y nhi 

- yha p me kuch metrics or suggestion bhi deta h