What is an SEO Strategy?

An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results. To attract more organic traffic to a website.

Perform a Website Audit

Performing a website audit involves several steps to ensure a comprehensive assessment of the site's performance, SEO health, user experience, and overall functionality.

Create a List of Keywords

Start by researching relevant keywords using tools like Google Keyword Planner or SEMrush. Identify high-volume keywords with low competition to target in your content.

Analyze Google's First Page

Study the top-ranking pages for your target keywords. Look for patterns in content format, structure, and optimization techniques used by competitors.

Identify Your Competitors

Know who you're up against. Analyze your competitors' strategies, backlink profiles, and content quality to benchmark and improve your own SEO efforts.

Optimize For Technical SEO

Ensure your website's technical aspects are top-notch. Focus on site speed, mobile responsiveness, URL structure, meta tags, and schema markup.

Optimize For On-Page SEO

Craft compelling and keyword-rich content. Optimize titles, headings, meta descriptions, and internal links to enhance relevance and search engine visibility.

Optimize For Search Intent

Understand user intent behind search queries. Create content that aligns with user needs, whether it's informational, navigational, or transactional.

Focus on Content Design

Engage your audience with visually appealing and user-friendly design. Use multimedia elements, clear navigation, and structured layouts to enhance user experience.

Build Links to Your Page

Earn backlinks from authoritative and relevant websites. Leverage guest blogging, outreach, and content partnerships to boost your website's authority.

SEO Audit

- Benchmark the current performance & find areas of improvements

- Fix the technical SEO issues & GSC issues

- Find the broken backlinks and execute the link building strategy

- Build & execute the internal links strategy

Competitor Analysis

- Keyword and Content Analysis: See which keywords they target, content they produce, and identify content gaps. Try to find out the themes they are strong at

- Backlink Profile: Check where they get their backlinks from

- Social Media and Online Presence:

- Evaluate their activity, engagement, and reputation on social platforms and beyond

- Website UX and Unique Selling

- Proposition: Assess their website's usability, design, and understand what sets them apart.

Content Plan

- Create content calendar based on relevancy & volume from the below

- Topics addressing the Pain Points of ICP

- Feature Page Creation

- Content Gap (based on competitor analysis)

- Alternative Pages

- Comparison Pages

- Re-optimization Plan (Existing Pages)

- CRO activities

Measure & Analyse

- Track the content and creatives progress

- Analyze W-o-W & M-o-M data and arrest any fluctuations immediately

- Create a Google looker studio report with all the data (from GSC, GA) for better visibility

- Update your strategy based on the performance insights

- Repeat!