Cloaking

— Comes in various forms (e.g., IP cloaking)
— Different content for Google vs. users
— And kills trust with your visitors

Keyword Stuffing

— People think more KWs = better rankings
— Don’t overload content with keywords
— It ruins content & sucks to read

Hidden Text and Links

— Concealing text or links in content
— Tries to trick search engines
— Reduces website credibility

Doorway Pages

— Links that redirect people elsewhere
— Misleads search engines and users
— Undermines genuine engagement

Link Farms & PBN Networks

— Building sites just to link to other sites
— Aims to boost backlinks artificially
— PBN = private blog network

Spam Comments

— Leaving spammy comments with links
— Aims to increase backlinks & traffic
— Disrupts community discussions

Duplicate Content

— Copying content without adding value
— Can confuse search engine results
— Dilutes brand authority

Misleading Redirects

— Users sent to unexpected URLs
— Poor UX and is really deceiving
— Distracts from core content

Buying Links

— Paying for backlinks to boost rank
— Violates search engine guidelines
— Is very common (sadly)

Article Spinning

— Using software to rewrite “unique” content
— I’ve had someone steal rankings like this
— It’s plagiarism and really annoying