Cloaking
— Comes in various forms (e.g., IP cloaking)
— Different content for Google vs. users
— And kills trust with your visitors
Keyword Stuffing
— People think more KWs = better rankings
— Don’t overload content with keywords
— It ruins content & sucks to read
Hidden Text and Links
— Concealing text or links in content
— Tries to trick search engines
— Reduces website credibility
Doorway Pages
— Links that redirect people elsewhere
— Misleads search engines and users
— Undermines genuine engagement
Link Farms & PBN Networks
— Building sites just to link to other sites
— Aims to boost backlinks artificially
— PBN = private blog network
Spam Comments
— Leaving spammy comments with links
— Aims to increase backlinks & traffic
— Disrupts community discussions
Duplicate Content
— Copying content without adding value
— Can confuse search engine results
— Dilutes brand authority
Misleading Redirects
— Users sent to unexpected URLs
— Poor UX and is really deceiving
— Distracts from core content
Buying Links
— Paying for backlinks to boost rank
— Violates search engine guidelines
— Is very common (sadly)
Article Spinning
— Using software to rewrite “unique” content
— I’ve had someone steal rankings like this
— It’s plagiarism and really annoying
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