Off Page
Link Building | Search Engine Submission | Guest Blog | Blog Post | Article Submission | Social Bookmaking | Image Sharing | Video Sharing | Link Sharing | Ppt Submission | PDF Submission | Infographics Create | Infographic Submission | Profile Create | Classified Submission | Micro Blogging | Short Story | Question Answer | Press Release | Forum Submission | Blog Commenting
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Off Page
- ye hm apni website se bahar ja k work krte h
- isme dusre ki website p ja k vha p jo bhi links create krte h , comment dalte h etc
- third party se hmari website p user aana
- domain authority badhana
- ye hme bar bar change krna padta h
- Off page Metircs : Backlink | Dofollow | Nofollow | Domain Authority | Page Authority | Spam Score | Domain Rating | Page Rating | Keyword Difficulty | Relevancy | Authority
- jaha se bahar kisi website se audience la sakte h usi ko off page kahte h
- hamre audience ka experience sahi ho
- hme apne audience ko value dena h , kuch informational content dena h
Backlink
- Backlink ko off page or inbound link bhi kaha jata h
- Ye ek tarh se link hota h
- ye ek website ka link hota h kisi dusri website ka
- external website p hmari website ka ek link hua h to us external link p hmari website ka ek link lga hua
- ye isliye jaruri h taki google ko pta chal ske ki iski hmari website p kitni alg alg website se link aa rha h
- isse hmari doamin authority badhti h , jo ki jaruri h , jo ki backlinks se milega
- jab bhi alg alg website se traffic aa rha h tb vo website popular ho jati h , pr alg alg website se visitor lana hi backlinks ka kam h
- ye hme quality k website banne h
- nhi to dusra option h aap apni website ko ek brand value bna do jisse aapko backlinks ki jrurat nhi padegi, like paytm, phonepay,google pay
- vote of trust
- Relevancey
- Uniqueness of backlinks from domain
- Natural Placement of backlinks
- Rich anchor text
- Backlink can also send traffic to your website
- website p traffic lana, website ki authority, value ko badhane k liye backlinks ki jarurat h
- backlinks jaha marzi banao bs hme uske parameter p dhayan dena , like da,pa, spam score , relevant to our website
- user genrate content (ugc) ye jada tar coment m dekha jata h jise ab google ne iske prirority deni band kr di , or ye no follow link hote h, ye bhi backlink hote h
- hme backlinks achor text p hi banana chahiye
- aaj k time m content base backlinks create krne chahiye like haro
- outreach krna hoga or vha p highly content dena hoga
- resource p kam krna hoga , mtlb ki jaha p website k ander hi us category ki website hoti h like ki aap search kr rhe ho best company in delhi to jo resource wali site m top 10 ya 20 company hoti h to aap vha p apna bhi comapany ka nam de sakte ho, pr uske liye us website ke outreach krni padegi
Dofollow
- jb bhi crawler hamari website ko crawl krta h tb to vha p kuch link lga hota h
- us link p agr dofollow link lga h to us link kuch weightage deta h
- jise ki kuch link juice pass hota h, quality milti h, value milti h , or vo us page ko ye sb link juice, quality, value milta h jisse vo page serp m easily available hone m help hoti, or vo agle page p bhi crawl krta h
- high quality content
- high authority of your website
- less spamming
- crawler aaega or do follow link ko crawl krke next page p jaega
- is page ki kuch value h like page authority , domain authority h to vo value bhi next page ko milti h
- ye <a href="abc.cm" rel="dofollow">abc</a>
Nofollow
- isme jb bhi link p nofollow tag lga hota h to vo use link juice pass nhi krta
- mtlb ki vo next page p nhi move krta h
- but jis website p use link dofollow mila h vo us page p ja ke index krta h
- ye kuch value deta h nofollow link ko bhi jaise facebook social media sites h
- ye <a href="abc.cm" rel="no follow">abc</a>
Domain Authority
- Backlink k number count krte h
- usme quality k backlinks ko count krte h
- number of backlinks jada ho
- refering domain ka bhi number dekha jata h
- jaha se hm backlinks le rhe h unke doamin authority ko dekha na h
- incoming links
- relative links
- quality links
- user experience
- Having & technically sound website
- domain age
Page Authority
- Backlink k number count krte h
- usme quality k backlinks ko count krte h
- number of backlinks jada ho
- refering domain ka bhi number dekha jata h
- jaha se hm backlinks le rhe h unke Page authority ko dekha na h
- incoming links/ internal links
- user experience
- social share
- relative links
- quality links
Spam Score
- low spam score 1-30% honi chaiye
- medium spam score 31-60% h or is se above high spam score hoti h
- isme 27 factor h ye moz ne diye h
- like google tag manager | facebook pixel | Top level doamin | external link | low number of page found etc
- isko hatane k liye hme disabov tool ka use krna padega
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1. Link Building
2. Search Engine Submission
- Search engine submission se hme dusre search engine se bhi traffic aata h
- agr monthly kuch bhi traffic aata h to hme ye lagega ki hmara google se hi nhi balki or bhi jagoho se aa rha h
3. Guest Blog
- ye bahut hi high auhority websitte hoti h, agr hme is se backlinks milta h to ek trustworthy site se backlinks milta h jo ki bahut acchha h ,or hme ek dofollow link milega, or ye help krega mere website ko serp m dikhane k liye,
- ise hme write to us , guest post , or unka content bhi lenth wise hoga , to is se hm guest blog ki pehchan kr sakte h
- hamare niche k according hme dusri website dhundni h jaha p informational content ho
- ye guest blog site kehti h agr aap hme 1500 word ka content dal sakte h hmari website pr or kuch inke rule regulaion hote h jinhe follow krna hota h ,
- isse owner ko ek blog mil jata uski website k liye or hme quality backlinks mil jata h
- Blog m hmesha apni category k realted hi blog wali website dhundni padti h or usi p submit krni padti h
- mtlb kisi k yha guest ban ke koi blog post krna , article post krna hota h
4. Blog Post
- yha p hme web 2.0 se kuch website milti h, jo ek ek tarh se website jaisi hoti h
4. Article Submission
- article m hme har category ki ka article dal sakte h
- article website har tarh ki category ko accept krta h
- isme proper stuctured hota h like introduction, body, conclustion, author profile, ye sb hota h
- yha p sb kuch sahi information honi chahiye author ki
- or ye approval k liye bhi jate h
5. Social Bookmaking
- yha p hm apna sirf link drop kr sakte h us se jada kuch nhi ,
- fir bhi log krte h kyuki kuch achi site h, vha se hm backlinks mil jate h
- yha se hme kuch n kuch percentage traffic aa sakta h
6. Image Sharing
- yha se hm image k liye backlinks banate h
- taki vo google search m appear ho sake
- yha p hme image ka title, description sb mention krna hota h
7. Video Sharing
- jaha p hm apni video ka submission krte h to vha p hm apna link de skte h
- aaj kl user image se jada video dekhna pasand kr rhe h
- hme trending video dalni chahiye
8. Link Sharing
9. Ppt/PDF Submission
- jaise hmne ek blog likha
- ab hme ppt m usi points, highlights, images le k uski ppt bna lo
- yha p hme ppt k ander hi hyperlink bna sakte h
- or hme ppt wali sites m submission kr de
- jsise hme site se ek backlinks mil jata h or dusra ppt k ander se backlinks mil jata h
- yha p diffrent diffrent log ppt submit krte h , to vha p un website m hm apna link dete h , ya reference dete h
11. Infographics Create
12. Infographic Submission
- infomation in the form of graphic
- hme graphic se kuch information mil rhi h
- jo ki user ko bahut help krta h kisi content ko samjhne m like pinterst
- iska sabse sahi tarika h ki hm apni website p blog m ek content likhe or vha p infographic dale or fir us website ko submit kre
- esi infomation jo hme graphic se mil rhi ho
13. Profile Create
- yha p hme profile create krne ka moka milta h
- jaha p bahut sari option milti h ki aapki profile kaha kaha p h
- yha se bhi hme backlinks milta h
- pr iska fayda ye h ki yha p hm apni social profile link dal sakte h , jisse is website se socail website ki link connectivity achi ho jati h
- link diversity milti h mtlb har tarh k link milte h
- yha p hm apni bio dalte h or vha p agr option h to anchor text dal ka ek link le sakte h
14. Classified Submission
- ye basically location base kam krti h
- yha se hme backlinks ke sath sath real user bhi milta h
- ye se koi user convert ho sakta h hmari website pe , kyuki achi website p user jata h or vha se apni jarurat wali chiz buy kr sakta h
- yha p hme location k related information dalni padti h
- agr hm classified m apni website ki listing krenge to vha p un users ko dekhegi jo vha k potentional customer h , or jada chance h ki vo vha se convert ho jae
- ye ek tarh se advertiment ka kam krta h jo ki free m hota h , jaha p user bhar bhar k hote h , like quickr, olx
15. Micro Blogging
16. Short Story
17. Question Answer
- Q and ans m jb koi user koi question krta h or hmari website usi k niche p h, to hm uska answer post krte h
- isse jo link hmne diya h , kya pta vo hmara potentional customer bn jae
- yha p traffic bahut hota h , or usse or bhi user aa sakte h
- yha p hm quesition bhi puch sakte h, or vha p bhi kafi user aate h
18. Press Release
- jb hmari website thori purani ho jae tb hme PR ki tarf jana chahiye
- ye bahut kam use hoti h
- ye ek paid startegy h
- isme content bhi bahut high hona chahiye
- ye event base p hote h
- ki agr hmari company ne koi event krwaya or website p vo content dala or vo chahte h ki ise news wali site p bhi publish kiya jae tb company ko pay krna padta h high ammount tb ja ke press realase submission hoti h
- yha p hm free m bhi jo site hoti h vha p kr sakte h , pr unki authority km hoti h
- ye hme serp m query dalne p news section m hi mil jaegi sites
- ye brand k value se jada use hota h
- agr hmari website m kuch information news base p h , ya fir hmne koi event organized kiya h ya fir social work kiya ho , or hm chahte h ye event public tk pahuche , tb hme press release ki jarurat padti h
Broken link backlinks
- isme hme tools ki jarurat padti h
- isme hme competitor ki site dhundni padti h
- isme hmari hi website ki niche or category honi chahiye
- vo page index honi chahiye or broken link honi chahiye
- man lo hmare competitor ki site h abc.com/page or ab vo page broken link ho gya , to us page jo backlinks liye honge usne kisi thrid party se , to hme unse bat krni padegi ki yha p hamra link lga do , kyuki vo wala link to 404 ho gya
- yha p hme outreach krni padegi , hme mail likhna padega
Link Reclamation
- hme purane link ko dekhte rehna chahiye
- jo bhi broken link h use repair krna chahiye
- jis page k liye link banaya h vo page hmne hi delete kr di
- hm new links banate h or purane link loose hote rahte h
- hme apne internal links ko hmesha dekhte rehna chahiye
- yha p hme 404 page dhundne h , or use thik bhi krne chahiye
Haro link
- ye help a reporter out
- yha p chhote chhote publisher hote h media house wale
- yha p journlist hote h
- yha p media house p hmara content jata h or hme ek backlinks milata h
- inhe content bahut jaldi chahiye hota h to yha p hme check krte rehna chahiye
- to hme apne niche k according us content ko dudhna or submit krna h
- isme journlist daily ki mail bhejte h
19. Forum Submission
- yha p kisi bhi topic ka discusion hota h
- isme hme apne business se related dicussion m participate kre or vha p ek backlinks bhi mil jata h
- yha p world wide se log discusion krte h kisi bhi topi pr
20. Blog Commenting
21. Directory Submission
22. high quality Backlink building
23. competitor Backlink analysis
24. social media engagement
25. relevant directory listings for local seo
26. Backlink profile monitoring
27. influence collaborations
28. community engagement in niche forums
29. Press Release for Significant News
30. Testimonials and Reviews Leverage
31. Brand Mentions Monitoring and Engagement
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Benefits Of Building High Quality BACKLINKS to Improve Your Website Authority.
Improved Search Engine Rankings
Quality backlinks from authoritative websites signal to search engines that your content is trustworthy and relevant, leading to higher rankings in search results.
Increased Organic Traffic
Higher rankings result in more visibility in search engines, attracting more organic traffic to your website over time.
Enhanced Domain Authority
Backlinks from reputable sites contribute to boosting your website's domain authority, establishing it as a credible source in your niche.
Referral Traffic
Backlinks not only improve search engine visibility but also drive direct referral traffic from the linked websites to yours, potentially increasing conversions and engagement.
Brand Exposure
Being mentioned and linked by authoritative websites increases your brand's visibility and exposure to their audience, potentially expanding your reach.
Establishing Authority
Quality backlinks serve as endorsements from other websites, helping to establish your website as an authoritative source of information in your industry.
Backlinks from frequently crawled sites can lead search engine bots to discover and index your content more quickly, speeding up the process of getting your new pages into search results.
Long-Term Sustainability
Unlike some short-term SEO tactics, building high-quality backlinks provides enduring benefits, contributing to your website's sustainability and growth over time.
Competitive Advantage
A strong backlink profile sets your website apart from competitors, making it more likely to rank higher in search results and attract more traffic and customers.
Actively pursuing high-quality backlinks often involves engaging with other website owners and influencers in your industry, fostering valuable relationships that can lead to further opportunities for collaboration and promotion.
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Exploring Different Types Of Links In Seo
HYPERLINKS
Definition : A hyperlink, or simply a link, is a reference to data that a user can follow by clicking or tapping. It connects one web page to another or to a specific location within the same page.
Example : <a href="https://www.abc.com.com">abc</a>
INTERNAL LINKS
Definition : Internal links are hyperlinks that connect one page to another within the same website or domain.
Importance :Internal links help search engines understand the structure and hierarchy of a website, facilitate navigation for users, and distribute link authority (ranking power) throughout the site.
Example : Navigation menus, related posts, or links within the content pointing to other relevant pages on the same website.
EXTERNAL LINKS
Definition : External links are hyperlinks that point from one website to a different website or domain.
Importance : External links help search engines understand the relevance and authority of a website by showing its relationship with other reputable sites. They also help build relationships and credibility within an industry or niche.
Example : Linking to authoritative sources, research studies, or partner websites as references or additional resources.
BACKLINKS (INBOUND LINKS)
Definition : Backlinks, also known as inbound links, are external links that point from other websites to your website.
Importance : Backlinks are a crucial ranking factor in SEO as they act as endorsements or "votes" for the quality and relevance of your content, contributing to your website's authority and search engine rankings.
Example : A popular blog linking to your article as a reference or a high-authority site citing your research.
NATURAL LINKS
Definition : Natural links are backlinks earned organically without any deliberate manipulation or link building efforts.
Importance : Natural links are highly valued by search engines as they are seen as genuine endorsements of the quality and usefulness of your content, contributing to trust and authority signals.
Example : Users sharing your content on social media, forums, or other websites because they find it valuable and relevant.
EDITORIAL LINKS
Definition : Editorial links are backlinks given voluntarily by other websites or publications, typically because they find your content or resource relevant and useful for their audience.
Importance : Editorial links are highly valued as they represent a vote of confidence from a reputable source, contributing to both relevance and authority signals for search engines.
Example : A respected news website referencing your research or including a link to your website as a valuable resource in an article.
NOFOLLOW LINKS
Definition : Nofollow links are hyperlinks with a 'nofollow' attribute that instructs search engines not to follow or pass link authority (ranking power) through that link.
Purpose : The nofollow attribute is used to prevent spam and control the flow of link equity, often applied to links in comment sections, forums, or untrusted sources.
Example : <a href="https://www.abc.com" rel="nofollow">abc</a>
DOFOLLOW LINKS
Definition : Dofollow links are standard hyperlinks without any additional attributes, allowing search engines to follow and pass link authority through them.
Importance : Dofollow links are valuable for SEO as they contribute to building link equity and distributing ranking power across websites and pages.
Example : Links found in the main content or navigation of reputable websites, often without the nofollow attribute.
ANCHOR TEXT
Definition : Anchor text is the clickable text portion of a hyperlink that provides context about the destination page.
Importance : Anchor text plays a role in SEO relevance and keyword optimization, as search engines use it to understand the context and relevance of the linked content.
Example : <a href="https://www.example.com">Visit our website</a> (The anchor text is "Visit our website").
IMAGE LINKS
Definition : Image links are hyperlinks that use an image as the clickable element instead of text.
Importance : Image links are useful for visual content and can contribute to SEO
Example : <a href="https://www.example.com"><img src="image.jpg" alt="Description"></a>
BROKEN LINKS
Definition : Broken links are hyperlinks that lead to non-existent or unavailable web pages, often resulting in a 404 error.
Importance : Broken links negatively impact user experience and can also hurt SEO by creating a poor link structure and wasting link equity.
Example : A link that returns a 404 Not Found error when clicked.
REDIRECTS (301, 302)
Definition : Redirects are techniques for forwarding users and search engines from one URL to another, with 301 (permanent) and 302 (temporary) being common types.
Importance : Redirects are essential for maintaining link equity. and avoiding broken links when URLs change, ensuring that users and search engines are directed to the correct destination.
Example : Implementing a 301 redirect when permanently moving a website or changing the URL structure to preserve existing link authority.
SOCIAL MEDIA LINKS
Definition : Social media links are hyperlinks that connect web pages to social media platforms like Facebook, Twitter, Linkedin, or Instagram.
Importance : Social media links can contribute to social signals and referral traffic, potentially influencing search engine rankings and visibility.
Example : Sharing website content on social media platforms with links back to the original source.
DEEP LINKS
Definition : Deep links are hyperlinks that point to specific pages. or content within a website, rather than just the homepage
Importance : Deep links improve user experience by providing direct access to relevant content and can also aid targeted SEO efforts by distributing link equity more effectively.
Example : Linking to a specific product page or blog post instead of just the homepage.
SITEWIDE LINKS
Definition : Sitewide links are hyperlinks that appear on every page of a website, typically in headers, footers, or sidebars.
Importance : Sitewide links aid website navigation but should be used sparingly for SEO purposes to avoid diluting link equity unnecessarily
Example : Footer links to important pages like the privacy policy or contact page.
ORGANIC LINKS
Definition : Organic links are backlinks acquired naturally without any direct link building efforts or outreach campaigns.
Importance : Organic links are highly valuable for long-term SEO sustainability and authority building, as they represent genuine endorsements of your content's quality and relevance.
Example : News outlets, blogs, or industry publications referencing your brand or linking to your content organically.
SCHEMA MARKUP LINKS
Definition : Schema markup links are hyperlinks enhanced with structured data (schema markup) to provide additional context and information to search. engines.
Importance : Schema markup links can contribute to rich snippets and improved visibility in search results, potentially increasing click-through rates.
Example : Adding schema markup for product reviews, event details, or other structured data that includes links.
RESOURCE PAGE LINKS
Definition : Resource page links are backlinks obtained by being listed on curated resource pages that compile valuable tools, resources, or information related to a specific niche or industry.
Importance : Resource page links can drive targeted, relevant traffic and contribute to niche authority and relevance signals.
Example : Being listed on a "Best SEO Tools" or "Top Marketing Resources page.
CO-CITATION LINKS
Definition : Co-citation links occur when your website is mentioned or referenced alongside your competitors or other industry players.
Importance : Co-citation links can contribute to industry authority and association, as well as potential visibility and backlink opportunities.
Example : A blog post comparing multiple SEO tools or services mentions your brand alongside competitors.
GUEST POST LINKS
Definition : Guest post links are backlinks obtained by contributing high-quality content as a guest author on other relevant websites or blogs.
Importance : Guest posting can lead to brand exposure, outreach opportunities, and valuable backlinks from authoritative sources.
Example : Writing a guest post on a popular marketing blog, with a link back to your website in the author bio or content.
PRESS RELEASE LINKS
Definition : Press release links are backlinks obtained by distributing news or announcements through online press release platforms or services.
Importance : Press release links can contribute to brand visibility, media coverage, and potential backlink acquisition from news outlets or industry publications.
Example : Issuing a press release about a new product launch, with links to your website included in the release.
DIRECTORY LINKS
Definition : Directory links are backlinks obtained by listing your website in online directories, either general or niche- specific.
Importance : Directory links can help with local SEO efforts, industry visibility, and potentially contribute to overall backlink portfolios.
Example : Listing your local business website in online city directories or industry-specific directories.
FORUM AND COMMUNITY LINKS
Definition : Forum and community links are backlinks acquired by actively participating in relevant online forums, communities, or discussion boards.
Importance : These links can foster community engagement, brand advocacy, and potentially lead to backlink opportunities from other community members.
Example : Contributing valuable insights or answers in a digital marketing forum, with a link in your profile signature or post.
EDU AND GOV LINKS
Definition : Edu and gov links are backlinks from educational institutions (e.g., universities) and government websites, respectively.
Importance : These links are highly valued in SEO due to the perceived authority and trustworthiness of educational and government domains.
Example : Getting a backlink from a university's research page or a government agency's resource section.
INFLUENCER LINKS
Definition : Influencer links are backlinks obtained through collaborations partnerships with industry influencers or thought leaders. JO
Importance : Influencer links can provide brand endorsement, access to targeted audiences, and potential backlink value from authoritative sources.
Example : An industry influencer mentioning and linking to your product or service in a social media post or blog article.
COMPETITOR LINKS
Definition : Competitor links refer to the practice of analyzing and replicating the backlink profiles of your competitors as part of a link building strategy.
Importance : Identifying and acquiring the same backlinks as your competitors can help level the playing field and potentially outrank them in search results.
Example : Using tools to find websites linking to your competitors, and then pursuing those same link opportunities for your own website.
LINK RECLAMATION
Definition : Link reclamation is the process of recovering or restoring lost backlinks that previously pointed to your website.
Importance : Reclaiming lost links can help regain valuable link equity and authority, potentially improving search engine rankings.
Example : Contacting website owners to restore broken links or update outdated links pointing to your site.
LINK EXCHANGES
Definition : Link exchanges involve swapping links between two websites, often as part of a reciprocal agreement or partnership.
Importance : While link exchanges can contribute to building backlink portfolios, they should be approached with caution as search engines may view excessive, low- quality link exchanges as an attempt to manipulate rankings.
Example : Partnering with a complementary business and mutually linking to each other's websites.
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