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Reports
Reports snapshot | Real-time
Life Cycle
Acquisition - Overview | User acquisition | Traffic acquisition
Engagement - Overview | Events | Conversions | Pages and screens | Landing Page
Monetization - Overview | E-commerce purchases | Purchase journey | Checkout journey | In-app purchases | Publisher ads | Promotions
Retention
User
User Attributes - Overview | Demographic details | Audiences
Tech - Overview | Tech details |
Explore
Blank | Free-form | Funnel exploration | Path exploration | Segment overlap | User explorer | Cohort exploration | User lifetime
Advertising
Advertising snapshot | Performance - All channels | Attribution - Model comparison | Conversion paths |
Admin
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Report Snapshot
- Ye pura overview deta h.
- user ka graph, Users in last 30 minutes, Insights report, Where do your new users come from?, What are your top campaigns?, Users by Country, How are active users trending?, How well do you retain your users?, Which pages and screens get the most views?, What are your top events?, What are your top conversions?, What are your top selling products?, How does activity on your platforms compare?
Real Time
- ye bilkul real time ki value dikhata h, ye per minutes ki bhi details dikhata h,
- agr hm koi ad bhi chalate h to us time p bhi apna data dekh sakte h
- agr hme kuch comparision bhi krna ho to hm us particular city p click krke dekh skate h ki user kaha se aaya h, kis medium se kis source se aaya h sb kuch dikha dega.
- kis page p vo aaya h, conversion dekh sakte h,
- Ye hme itni deep information nhi deta h
View User Sanpshot
- ye ek tarh se kisi user ki puri journey hme dikha deta h, means ki jb real time m itne users aae h to google unme se kisi ek user ki puri journey bta dega, means ki vo kis country se aaya h kis device se , kya kya event kiye h , kis page p aaya h , overall sb kuch uske bare m bta dega
Life Cycle
- User ki jo complete journey h, vo btata h user kaha se aaya, kya intraction kiya, kya kharida or dubara aaya ki nhi aaya,
- user kaha se aaya h like kis source medium se, organic se ya paid ya fir direct aaya fir social media se aaya ya fir google ads se aaya h ya fir kis link k threw reffral se aaya
- Usne kya engament ki mtlb kis tarh ki activity ki kya events kiye kya conversion kiya
- usne kya kharida kon si service ya product purchase kiya
- new user kon se aa rhe h returnig user kon se aa rhe h
Acquisition Overview
- User kaha se aaya h, uska source, uska medium, uska traffice organic, paid, reffral, direct h
- Ye pura overview deta h user and traffic ka
User acquisition
- user hmari website p aaya , vo kya engage kr rha h, vo kya acitivity kr rhe h , kitni der tk hmari website p ruk rhe h , isme user k related mtrics milti h
-Engage session k liye kam se kam 10 second tk ruke
- agr vo 5 second k liye rukta to koi na koi event kre tb bhi engage session mana jaega
- First user primary channel group (Default channel group) | First user default channel group | First user medium | First user source | First user source | First user source / medium | First user source platform | First user campaign | First user Google Ads ad network type | First user Google Ads ad network type
- New user | Engaged Session | Engagement Rate | Engaged Session Per User | Average Engagement Time | Event Count | Conversions | Total Revenue
- Demographics : Age | Gender
- General : Test Data filter name
- Geography : Town/city | Country | Region
- Page/Screen : Hostname | Landing Page + Query String | Page path and Screen Class
- Platform/device : App Version | Browser | Device Category | Language | Device Brand | Device | Device Model | Operating System | Os with version | Platform | OS Version | Screen Resolution | Stream Name | Language Code
- Time : Date | Date + Hour(YYYYMMDDHH) | Day | Hour | Month | Week | Year
- Traffice Source : Session-scoped Like Session Campaign | Session Campaign id | Session Creative format | Session default channel group | Session medium | Session primary channel group | Session source | Session Source platform | Session source/medium
user-scoped like First user campaign | First user campaign id | First user Creative format | First user default channel group | First user medium | First user primary channel group | First user source | First user source/medium | First user source platform
- User Lifetime : First Session date | First visit date
- User : Audience name | Signed in with user id
Traffic acquisition
- Ye session k behalf p milti h , jo traffic aaya unme kitne user the , kitne new user the, kitne purane user the , vo kitni der tk ruke
- Session primary channel group (Default channel group) | Session default channel group | Session source/medium | Session medium | Session source | Session source platform | Session campaign
- user | Session | Engagement Session | Average Engagement Time per session | Engaged Session Per User | Event Per Session | Engagement Rate | Event Count | Conversions | Total Revenue
- Demographics : Age | Gender
- General : Test Data filter name
- Geography : Town/city | Country | Region
- Page/Screen : Hostname | Landing Page + Query String | Page path and Screen Class
- Platform/device : App Version | Browser | Device Category | Language | Device Brand | Device | Device Model | Operating System | Os with version | Platform | OS Version | Screen Resolution | Stream Name | Language Code
- Time : Date | Date + Hour(YYYYMMDDHH) | Day | Hour | Month | Week | Year
- Traffice Source : Session-scoped Like Session Campaign | Session Campaign id | Session Creative format | Session default channel group | Session medium | Session primary channel group | Session source | Session Source platform | Session source/medium
user-scoped like First user campaign | First user campaign id | First user Creative format | First user default channel group | First user medium | First user primary channel group | First user source | First user source/medium | First user source platform
- User Lifetime : First Session date | First visit date
- User : Audience name | Signed in with user id
Engagement Overview
- isme hme jo bhi event krta h ya fir jo bhi conversion krta h vhi report hme milti h engament me
Events
- jo bhi event banae h hmne us p kitne event h or kitne number h
- event kitne user ne kiya or kitni bar kiya
- user jo bhi vo ek time p kitne event kr rha h hme ek ratio dekhna hota h
- hm chahte h events number jada ho or user kam h
- hm isme ek or data add kr sakte h means jo event hua h vo kis city se hua h
Conversions
- event ko hi hm conversion bna lete h
- jo kam goals ka hota h universal analytics m vhi kam ga4 m conversion hota h
Pages and screens
- jb hm website ko track krte h to use pages kahte h
- jb hm app ko track krte h to hm screens dekhte h
- page title k behalf p hm isko study kr sakte h
Landing Page
- Landing page vo hote h jb user pehli bar hmari websitte p aata h to vo kis page p pahle aaya vo koi page ho sakta h to use landing page kaha jata h
Bounce Rate
- Engagement Rate ko hi bounce Rate kaha gya h ga4 me
- man lo 10 user meri website pr aae or 2 user chale gae to iska bouce rate hua 2/10*100=20%
- jitne total user aae or usme se jitne chale gae usko 100 se multiply kr do bounce rate aa jaega
- means ki kam user jane chahiye hmari website se
- Bounce rate kam hona chahiye like 20% acha h
- ab vhi p 10 user aae or 7 user chale gae to bounce rate hua 7/10*100=70% ye jada h
- Engagement Rate iske opposite hota bounce rate k means ki ye jada hoga to thik hoga
- Isme hme jo user website p precent h usi ko devide krna h total user se or jo baki nikal gae vo bounce rate ho jaega
- Ab hme dono hi matrics mil gai h engament rate or bounce rate
Retention
- ek user hamari website pr aaya ab hme ye dekhna h ki vo bar bar hmari website par aa rha h ya nhi or dubara product buy kr rha h ya nhi
- hmari website p new visitior kitne h or usme se returnig user kitne h or unki performance kesi h
- Ye cohart k base p result dikhata h
- Man lo 1 month m 2k user aa rhe h fir vo next day kitne retuning user aae kya engagment ki h
- Kitna revenue genrate kiya h returuning user ne
User
- isme hme do tarh ki report milti h user ki demographic aur technology ki report
- in report ko dekh k hme koi na koi action lena hota h
- man lo aapko report aa gai to aap unke attributes dekh k koi ad campaigns chala sakte h
- aapko particular audince , city, age k log mil sakte h
User attributes Overview
- jo bhi user aata h uski demographic kya h
- mtlb age group , kis city country se belong krte h
- Country | Region | Town/city | Language | Age | Gender | Interest
Demographic details
- isme hme iski puri details milti h
Audiences
- audince ka overview mil jata h
Tech Overview
- Kis technology se user aa rha h
- kis operating system ko use kr rhe h
- kis device ko use kr ke aa rhe h
- Browser | Device Category | Device Model | Screen Resolution | App Version | Platform | Os version | Paltform/Device Category | Operating System | Os With version
Tech details
- isme hme yhi sb information milti h user kis technology ko use krke aa rha h or hm compare bhi kr sakte h
Google ads Connect to Google analytics
- jo Bhi report hme GA4 m dekhai deti h un reports k aage kuch matrics hoti h
- agr hm ise connect kr de to jo hme google ads k related matrics hot h vo GA4 m dikhai dene lg jaegi
- Acquisition , user wale report m in matrics ko dekh sakte h
- ab jo hm ga4 m apni audince ko dekhte h usko hm import kr skate h google ads k andar
- jaise ki hme ek audince banani padegi ga4 k ander or use import kra denge google ads k andar
- same account ho to acha h otherwise hme use access dena hoga
Events All Here
- Events m event bhi h or parameter bhi h jo ki extra features h
- pageview ek event h or page view k related jo bhi information h vo parameter h like page url, page title, page locatin , session content, page reffer ye sb parameter h
- By Defualt Event in GA4 Like page view | user engagment | session start | first visit | scroll
- Event 4 category m divided h
- Automatically collected events
- Enhanced Measurement events ( isme hme by defualt kuch events milte h isko on off krna hamri marzi h Like Page Views | Scrolls | Outbond Clicks | Site search | Video Engagement | File Downloads | Form Intraction )
- Recommended Events ( ga4 hme kuch recomded krta h ki aapko is tarh ke event banane h like jaise hamri website ka nature travel , sports ya jo bhi uske reltated hme kuch suggestion deti h, Isme google ads k related kuch events milte h like ad_impression | login | purchase | refund, online sales k according like add_payment_info | add_shipping_info | view_cart | view_item, For games k related like level_start | level_up or bhi bahut sare h )
- Custom events ( Yha p hm kuch custom events bante h )
Explore
- Google bahut sari data ko capture krta rehta h
- hme us data se report chahiye to hme kese bna sakte vo sb is me h
- hm data ko kis tarh study krte h or kese visualation kr sakte h
- hm ek report bna sakte h
Dimensions
- Dimensions are attibutes of your data
- Ye number m use nhi hota like in word
- delhi city se kis device se user aur session bane
- City | Country |
Metrics
- Metrics are Quantitative
- Jo chiz number m perform kre use metrics kahte h
- Ctr | Conversions |
Free Form
- Yha p hm basic reort bna sakte h with the help of Dimensions and metrics se
- case h country Dimensions and metrics m event aa jaege
Funnel Analytics
- Jb user ki journey btata h kuch step m usi ko funnel kahte h
- user aaya vo pahle page p gya fir koi activity ki fir kuch dekha fir kuch add to cart kiya fir purchase kiya
- user k enter se exit ka journey hi funnel h
Open Funnel And Closed Funnel
- jo hmne funnel banai or user uske pahle step m na ja kisi or step m jate h to use close funnel kahte h
- isme uski information count nhi hogi
- open funnel vo h jo hmne define kiya hota h step ko , mtlb ek sequnce m travel krta h user
Segmentaion
- man lo 1k user aae or ye alg alg event kr rhe h like koi kisi page p gya, koi scroll kr rha , koi video downalod kr rha h koi kuch kr rha h , hm kuch condition lagate h like jo paid se aae h koi organic traffic se aaya koi mobile se aaya
-ye ek trh se condition ko define krta h ya fir hme kuch particular case chahiye
- segment create Like : user segment | Session Segment | Event Segment
- hamare website p 100 user aae usme se mobile user ko alg kr do vo segment kehlata h
- ab usme se kuch city k user alg kr le
- in sb ko mujhe alg alg study krna h to use segmentiaon kahte h
- hm 10 segment bna saktte h
Segment Overlap
- ye comparision krne k kam aata h
- isme 3 se jada segment nhi le sakte h
- isme user visit krta kisi landing page p or dusra user bhi landing page p aata h pr ek mobile se aa rha h or ek tablet se aa rha h, ek us country se to ek india se ese hi or bhi user aagr aate h to inka combination banne k liye segment ki jarurrat padti h
Cohart
- ye ek tarh se group hota h
- man lo ek hafte m 100 user aae to vo us week ka group ho gya
- hm alg group banate h like agr delhi city or mumbai city se aae h pr particular date se
- Ye date k hisab se hota h man lo is week user aae fir next week kitne user wapas aae
Path Explore
- jo user ek path ko follow krta h
- user ka session start hone k bad user ki journey kya h vo ek trh se path exploration h
- kyuki jb bhi user aata h website p to vo session banata h or uske bad vo next kuch bhi movement kr sakta h usi ke path ko explor krne ko ye kaha gya h
- ab user koi event krta h or uske bad kon kon se event krta h ya us se pahle kon se event kiye h
- Ye banae k liye hme koi ek start or end point dena pdega
Internal Traffic
- Agr hm or hmari team kam kr rhi h to hme us time exclude krna hota h
- yha hm chahte h ki jo bhi visitor h vo se aae to use exclude kr do
- Interest traffic ko deffine krna h uske liye ip use krni padegi
- Admin m jao fir data stream m jao fir apni website select kro fir more tagging p click krna h fir vha define internal traffic p click kro
- internal traffic than apna ip adress dalo or isko save kro
- ab data filters m jao or fir exclude kro or active kr do
Landing Page Custom report
- landing page vo hota h jo user directly us page p aata vo koi bhi page ho sakta h us website ka
- hm ek landing page report bna sakte h taki hme bar bar change na krna pde
- ye client ko dikhane m easy rehti h
Debug View
- Ye special mode h ye ek testing tool h vo bhi live
- jo bhi hmne events banae h usko dikhata h
- ye gtm k threw hota h
User Acess
- Acount Levele Hmare Business ko represent krta h
- property level hmari website ko represent krta h
Insights
- ye ga4 apni tarf se kuch suggestion deta h
- Yha p hm apna bhi insight bnna sakte h
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