Google Ads
- Ye hme jaldi result la k deta h , isme hme kuch paise dene padte h
Ad Rank
- ye ad rank help krta h google m jo bhi ad ko positon deni h to usko calculate krne m
- iska formula h ad rank = max cpc * quality score
- jiski ad rank jad hogi uski positon google serp m number 1 pr aaegi
- quality score bhi kuch factor p depend krta h , ye 10 m se number deta h
- quality score hmesa keywowrd ko deta h , ab keywowrd ko scroe dene k liye quality score bhi kuch factor ko consider krta h
- quality score factor is landing page experence, expected CTR, Ad relevance hota h
- landing page ka experience user p depend krta h, ki jo user aa rha h vo us page satisfied h , uski need ko full fill kr rha h , iske page ki speed achi h ,
- expected CTR vo h jb google hmare ad ko dikhata h to user k kitne chance h ki vo hmare ad p click krega , jitna click krega utna ctr achha hoga
- ad relevance ye dekhta h ki hmari ad hmare theme k sath match kr rhi h ya nhi , hmare content m vo keywowrd h ya nhi , ye landing page m h ya nhi
quality score
- ye keywords ko milta h, ye 3 factor p depend krta h expected click trhough rate , ad relevancy, landing page experience
- make ads more relevant to keywords for ad group, ad copy, and landing page
- try to improve click through rate
- relevant to your target audience
- ad amtechs intent of your keywords
- highlight benefits
- experiment with different CTA, like fomo lagao jo ki call to action hota h , free course, limited seate , 10% off
- increase your landing page experience
- specific landing page
- mobile friendly
- fast laoding speed
Ads account hierarchy/ structure
- yaha p campaign level hota h then set up ad group then create ads then review hota h
- sbse pahle google ads manager account hota h , fir iske bad google ads account aatah , fir hm usme multiple campaign bnate h , 1 campaign m hm mutiple ad group bana sakte h , uske bad hm 1 ad group m multiple ad bna sakte h , or us ad m hmare keywowrd hote h
- hme 1 ads usi type k keywowrd rakhenge , uski theming krenge
google ads manager
- ye ek tarh se collection h google ads account ka , ad manager ke ander bahut sate ads account hote h
- ye freelancing , agency k bad hota h google ad manager
Payment Methord Option
- yha p hme payment select krni hoti h , iske ilawa account k bare m batata h
- yha p tax information, invoicce, ammount spent ka pta lagta h
CTR
- click through rate hota h iska formula hota h ctr = click/impression*100 ye 4 - 7% se jada ho to achha h
- ye hme campaign , ad group and ads level, keywords p dikhta h
- relative ctr hme display ads m dikhte h , isme average nikalte h or comptition k ctr se campare krte h
- viewable ctr hme display ads m dikhte h , ye agr hmari ad ka 50% ad banner dekha gya h or minimum 1 second tk tab ye count hota h
Google search network and google display network
- gsn m hme search ad dikhti h , ye hme yha patner wali website p dikhti h
- gdn hme videos , app , wesbite p dikhte h, ye patner website hoti h , isme google adsence k threw ad chalti h
Network Setting
- isme google k ad patner ki website p ad dikhni suru ho jati h
- isme or bhi jo search network h vha p ad dikhti h , jaha p potentional custormer nhi hote h or hmare ctr bhi km hota h
- in dono ko hi off kr dena chahiye
Location
- isme location ki setting krte h
- isme hme teen option milte h like all world, india, specific location k optio milte h
- yha p hm target ko include or exclude kr sakte h
- yha p hme radius k behalf p bhi target kr sakte h
- isme jo regular ho, ya fir usne interest show kiya ho , ya fir physical present h to usko ad dikh jaega
- isme jo user us location m hoga tabhi usko ad dikhega
- isme user search location ko target krta h tb ad dikhaegi
Language
- isme hm un user ko select kr sakte h jo paritcular language bolte h
- isme google ka data base work krta h , jo bhi user jis se search krta h to uski information k accounding usko ad dikhata h google user ko
Bidding Strategies
- isme 2 tarh ki biding stragtegies hoti h ek automated or dusri manual hoti h
- target cpa, target roas, maximum clicks, maximum conversing, maximize conversion value, target imparession share hote h
- ye tb achhe se work krta h jb google k pas data ho
- mannual m hm khud hi bidding ammount dalte h , hm jb bhi first ad chalate h tb hme mannual hi bid rakhna padta h
- Maximize Click isme hme jada se click la k do , ye ek tarh se manual ka bhi kam krti h
- Maximize Conversion isme hme jada se jada conversion la k do
- maximize conversion value isme hme converion value ko jadne ka option milta h , jaise ki submit p click krta h , download krta h kuch , button p click krtah to hm isko kuch value deta h , isme click krne k jada chance hote h
- Target Roas ye Target Return of ad spend hota h , hmne kitn ka ad spend kiya or hme kitna return aaya , hmne 1 rs kharch kiya or 5 rs return aaya to hme 5x return aaya , ROAS = fayda/total ammout, hm google ko kahte h ki hme 100% return do , pr ye tabhi kam krta h jb google k pass pahle se us ad ka kuch converion aaya ho ,
- Target CPA ye target cost per action , acquation, conversion bolte h , isme hme ek value define krte h or usi m hme vo target mil jae , mtlb ki ab ek form h ab google ko keh rhe h ki jo ye form h 100 rs k ander fill krke do
- target impression share isme hm google ko kahte h ki hmara ad 10 m se 8 bar dikhe
Start and End Date
- jb hme pta hota h ki hme ad kb start krna h or kb end krna h
- ya hmare pass limited budget hota h
Structure of ad group
- ek campaign banaya h ab usme alg alg ad group banaya h or us ad group m ads bane uske realted , uski theam k related or usme keywords bhi rakhenge
- man lo ek website h usme alg alg category h , ab usme category h sofa , chair, beds , ab hm 3 category ko alg campaign bna lenge
- ab hm sofa campaign m 3 ad group ya 4 ad group bana lenge , ad group 1 m hm 1 seater sofa or uske related keywords rakhenge , or inka landing page bhi alg alg hoga
- isme hme hmesa ye dekhna ki jo bhi ad hm last m bna rahe h usme sb kuch same ho ek campaign se lekar ek ad tk
Keyword and Query
- keyword jo hm apni ad group m rakhte h , jo ki adverstise rakhte h
- query vo hoti h jo user search krta h , ye ek gernarl term h
Broad Match Keyword
- Isme hme keyword ko broad rakhte h
- jb hmare pas jad keyword nhi hote h tb hm ise use krte h
Pharas Keyword
- isme hm kuch condition lga dete h taki ye jada broad na ho ske
- isko hm "" is tarh se denote krte h , iske aage piche kuch bhi aaega to ye search hoga
Exact keyword
- ye proper jb user yhi search krega tbhi ad dikhega
- isme hm isse [] denote krte h
Negative Keyword
- Isme hm kuch keyword ko negative krte h jaise ki free word , agr rent k related unko hme krna padta h
- man lo flats in delhi ye keyword h to isme hme rent ko negative krta h
Traffic Sculpting
- ye hmne do ad group banae jisme ek word dono ad m aate h to usme hme kya negtive rakhna h yhi traffic sculpting kahte h
Keyword Idea Genrate
- hme google keyword planner, tools, through competitors, google ads suggestion , se milti h
Google Keyword Planner
- Yha p hm keyword search krte h , yha p hme location ki option milti h , hme yha p search volume, competitors analysis milti h ,
- hme yha p three month ka change bhi dikhata h or year ka bhi dikhata h
- yha p bid bhi batata h ki kis keyword p kitni bid lg rhi h
- isko hm plan m add kr sakte h ya fir jo bhi campaign h vha p add kr sakte h
- isme forcast option milti h jisme hme google suggestion deta h ki aap ye keyword rakhoge to itni cost , impression , click padegi
Funel and query
- isme sabse pahle awareness , interst, desire, action ye ek buyer ki journy h
- top of the funnel m sirf information li jati h
- middle of the funnel m hm ye keh sakte h ki commercial keyword hote h
- bottom of the funnel m transactional query hoti h jisme vo actual m purchase krta h
Responsive search Ads
- ab isme hme 15 headline milte h
- ye machine learning and AI p jada kam kr rha h
- isme hme description 2 hi show hogi
Writing responsive ads practically
- value propertions, offers and call to action in thera starting
- use all the options of heading and description
- user keywords in improtant location like h1
- dont over popular keywords
- dont use headline to full extent
- avoid repetitive language or the same call to action
Ad Extensions
- yha p hm or bhi additional information dalne ko milti h
- ye ek tarh se extension hote h , isme kai tarh k option hote h
- sitelink extension isme hm apne kuch or bhi landing page ki information de sakte h
- callout extension isme hm kuch bhi simple sa likhe sakte h , ye thora sa ad length ko increase kr deta h
- stuctured snippit extension ye ek tarh se ye batata h ki aap kya deal kr rhe h like course kr rhe h to uske related hm apne course k bare m dalna h
- call ad extension ye hm phone number lagate h taki user direct call kr sake
- Lead form extension yha p hme ek form milta h jo ki user use bharta h
- location extension isme hmari ad m location dikhti h
- price extension isme hm apne service k realted price decide krte h
- Promotional Extensions issme hm kuchh offer dete h
- Email Extensions isme hme email dikhani h apne ad m
- image extension isme hme image k upar text na likha ho
Ad Rotation Setting
- ye campaign level p dekhte h hm
- isme best ad jo hoga vhi show hoga
url tracking templates
- url ko use krke hm tracking set krna hota h
- jo hmara final url, landing page url, destination wala url m hm information bhejte h with the help of tracking
- isko hme apne final url k bad lagana h like abc.com/?{lpurl}?device={device}&{lpurl}?keyword={keyword}
Gclid
- google click identifire id
- ye bhi ek tarh se url ka indetifier hota h
- ye hme additional information deti h jaise user kaha se aaya kis device se aaya
- ye hme account setting m dikhta h taki auto tracking ho ske
Ad Preview and diagnostic tools
- isme hm check kr sakte h ki hmari ad kaha p dikh rhi h
- nhi to hme bar bar search engine m dekhna padta jo ki sahi nhi h
SKAG
- Single keyword ad group
- ye ad group p ek keyword ko lena h or usi ki theming krni h
- isme hm bahut hi limit ho jate h , to ye thora hme us audience tk nhi pahucha pata jo or bhi user convert hone k chance h
- vese hme 7-8 keyword to rakhne chahiye
Dynamic keyword Insertion
- hme yha p formula lagana padta h like if ki condition lagani padegi
- yha p hme kuch bhi apne near about keyword dalna h to usko dynamic trigger kra sakte h or vo keyword hmare heading m bhi aa jaege
Conversion Tracking
- isme hme apne converion ko track krna hota h
- isme jo bhi hmara goal hota h vhi converion hota h
- ab isme goal hmara sale, koi form bhrna, kuch download krna hota h
- ye hme website ko track, call ko track kr sakta h
- isme fir hm website k backend m code ka insert krana h ya fir gtm k threw kra sakte h
Remarketing Marketing
- hamri website pr alg alg jagah se alg alg user aate h or website p intraction krta h , to hm chahte h ki hme us audience ko dubara se ad dikhana h
- isme ek code hota h jo ki vo data google ads m bhejta h
- hme audience banani aani chahiye
- types of remarketing like standard remarketing, dynamic remarketing, remarketing lists for search ads , youtube video marketing, customer list remarketing
- yha p hme google ads m jana h or vha p hme audience manager p jana h , uske bad vha p hm alg alg pahle data capture kenge , or yha p code gernrate ho jaega alg alg platform ka
- ab hme gtm m jana h tag p click krke remarketing ka code dalna h
- audience banane k liye hme shared libarary m audience manager ka option milta h , ab ise select krte h
- yha p bahut se option milte h like website visitor, app users, youtube users, customer hit, custom combination
- website audience banane k liye ab hm page ka nam view page or fir thank you page ka url ko put kro
- yha p hme next option last 30 days ka rakhna or kb tk rakhna h or ye audience bn gya hmara
- youtube audience banane k liye hamre pas ek youtube channel hona chahiye jo ki link hona chahiye , ab hm audience bna sakte h , yha p hme option mil jati h kon sa audience banana chahte ho
- customer list k liye hamre pas email, adress, phone number hona chahiye, hme ek templates milti h or vaha p data dal k use upload krna padta h
creat audience Google analytics
- google ads ko ga4 ko aapas m connect kre, yha p hme automatic hi audience dikh jaegi google ads m ga4 ki
- ga4 m configare m ja ke audience dikhegi , yha p hme new audience banani h ga4 m
- yha p new audience m ja ke custom audience m jana h , ab demographic m jana fir gender choose kro fir city , ab ye category jo bhi puri krega to ye audience vha p ban jaegi
- ab yha p jisne thank you page p visit nhi kiye h uski audience bna lenge , isme page view le k exclude kr denge jisne thank you page view kiya h
- jb ye audience create ho jati h to ye automatic hi google ads m aa jati h
RLSA
- Remarketing List Search Ads
- isme ye hota h ki man lo koi user search k threw aaya or hmari website p gya usne sb kiya but buy nhi kiya , or user bahar nikal gya, ab vo fir aata h usi keyword se to hm nhi chahte ki hmara ad na show ho, hm chahhtte hmara ad show ho pr uske liye ab us keyword p kuch jada ammount deni padegi
- ab hme audience wale section m jana h jo ki setting k niche h
- obersvation wala option select krna h fir hme remarketing audience ko select krna h, or ab yha p hme apni bid badhani padegi taki audience dubara vo ad dekh ske
Auction Insight
- isme hm apne competitors ki analysis kr skate h
- jo same keyword h to hm usi ko chaeck krenge , vo usi keyword p biding kr rhe honge
- isme hme pta lgta h ki kon kon hmare sath biding kr rha h , hm apne competitors ko kitna beat kr rhe h
- yha p auction report m ja ke hm check kr sakte h
- isme imaprasion share, overlaping, positon break, top of the page , outranking share hota h
- hm kisi paritcular keyword ko lekar bhi check kr sakte h
Display Ads
- isko hm banner ads bhi kahhte h , ye brand awareness k liye hote h
- display ad like youtube, website, gmail, app p dikhte h
- ye jo bhi ads dikhata h to ye adsence k threw dikhta h
- isme user base , content base ads dikhata h
- isme hme size define krna padta h
- ye cost effective h , yha p jada reach mil jati h , best remarketing h
Audience Targeting in google display ads
- isme hme audience ko create krte h
- people base ko hi user base targeting kahte h , isme jaha jaha user jata h vha vha ads dikhegi
- content base targeting hoti h , isme hme content jo choose kiye h us p ads dikhega jisme user change honge
- content base m keyword, topic, placemnet m ad dikhegi
- affinity vo user hota h jo heavy interest rakhta h, jo daily ek product ko search krta h
Custome Audience Google display ads
- isme specific interest p hm audience banante h
Content Exclusion
- isme hm apne ads ko nhi dikhana chahte h
- basically jb hmara brand hota h ya fir hm chahte ye ad is jagah p na dikhe to hm us case m ise exclusion krne ko milta h
- ye campaign level and acount level p hi ye setting hoti h
Viewable Impression , vCPM, eCPC
- Viewable cost per mile, Isme hme 1000 view k liye kitne paise lg rhe h , ye hme 50% ads show hogi tabhi hamri cost lgegi,
- Enhanced cpc , ye manual cpc k converion m hoti h
- ye actual m thori c bid badh deta h google apne aap hi , jb use lgta h ki user convert ho sakta h , enchance cpc lgane p hme average value deni padgi
- ecpc tbhi kam kregi jb pahle se conversion ho chuke honge hamri ads m
Responsive Ads in Display Campaigns
- yha p responsive ad by default aa jata h
- yha p hmse logo, image, video upload krne ki option milti h
- hme hmesa ads k liye achi image choose krni chahiye , hme apne desginer se creative banani chahiye
- hme yha p headline , description ek dam sahi tarike se likhna h
Uploading Banner Ads
- hme idea lene k liye pinterst se leni chahiye
- hme banner ads k liye thora us p text bhi likhna padega uske liye idea lena padega
- hme yha p format ka idea bhi mil jaega
- agr hme 1 k aas pas ka CTR mil rha h to ye acha h
- jb bhi hm remarketing use krenge tb hme alg creative banana h
Smart Display Campaigns
- ye standard display se alg hota h
- smart ka mtlb h ki google ka AI tool work krta h , isme hmare pas control km kr deta h
- Ai tabhi work krta h jb uske pass data hota h ,
- ye smart campaign tabhi work jb apka account purana ho jae, kuch converion aa jae
- hme ye setting nhi deta h , ye beginer account k liye nhi h
Labels In Google Ads
- jb hmare account m jada campaign h or hme kisi ko notic krna h ya filter lagana h tb hme label ki jarurat padti h
- ab hmare m 10 campaign h usme 2 campaign ko label dena h to usko kuch bhi nam or color de skte h to hme dikh jaega vo particular label wale campaign
Remarketing Display Campaigns
- hme remarketing k liye different creative banane padenge, hme usme kuch offer dene honge
- ye bhi hme same banana h jaise baki k remarketing audience banai h
- fir hme campaign banana h , hme yha p targeting m ja k remarketing wale audience ko upload krna h or baki process same h jaise ki ad banana
- hm yha p campaign url builder bna k dal sakte h
Similar Audience in Google Ads
- google ads khud se create krta h similar audience
- similar audience tabhi banega jb ads m users jada honge
- yha p hme audience wale section m hi milta h , kyuki ye google khud create krta h , abhi data km h to yhi nhi dikh rha hoga
- hme alg alg type k audience banani chahiye
UTM parameters help of remarketing audience
- yha p hm google url builder p ja ke kuch parameters add kr denge
- isko hm final url m dalenge , taki hme or bhi information mil sake , or ye information googla analytics m bhi jaegi
- hme ga4 m ja k audience m ja k custom m jana h, or yha p define krna h
Rich Media Library in Display ads
- ye hme html5 ka format deta h
- hme google ka rich media gallary ko open kro ,vha p hme bahut sare idea mil jate h
- yha p hm bhi rich media ad create kr sakte h
Live Display Ad Campaigns
- hme yha p campaign select krna h
- fir display chhose krna h
- yha p link dalna h , hme name dalna , awareness campaign h jo ki cold audience h
- hme yha p location dalni h jaha p ad dikhana h ,
- hme fir daily budget ad krna h , hme yaha p cpm thori der bad check krni chahiye
- hme audience select krni h , fir demographic ko select krna h
- yha p hme campaign url ko set krna h
- ab hme ad create krni h jo requirment h like heading, description, logo, image, banner, video, url builder , call to action , or uske bad ad live ho jaega
App Install Campaigns
- isme hm app install krne k liye hote h
- yha p hme limited option milti h
- yha p install se jada uninstall bhi hote h app
- hme new campaign m ja ke app install ko select krna h , fir hme android ya ios ko choose krna h
- fir hme country choose krna h , budget choose krna h , fir hme bidding choose krna h
- ab hme ad banana h , yha p hme na keyword choose krna hota h
- yha p google k pas jo information hoti h vo us behalf p ad dikhata h logo ko
- yha p hme multiple ad banane h , or bad m isko optimize krna padega jb ad run ho jaega or jb result aaega
YouTube Ads
- youtube ads 2 jagah p dikhta h on youtube and acorss googla display network
- youtube ads k liye sabse pahle hme youtube p video upload honi chahiye
- ye 6 type k hote h like Skippable instream ads , non skippable instream ads, video discovery ads, outsteream ads , Bumper ads , youtube masthead ads
- Skippable instream video ads ye hme 5 seccond k bad skip ki option deta h , ye hm apni website p bhi lga sakte h embded code se
- ye do biding strategies hoti h CPV and CPM hote h
- Non skippable instream video yha p hme 15 minutes or sorter hona chahiye
- video Discovery ads ye hme bhi aage 3 location hote h , ye youtube k search lcoation , or hme home page k scroll down p dikhte h, ye video run krte h to uske niche dikhte h
- Outstream ads ye mobile p ads dikhte h , ye 2 second tk kam kam dekha jana chahiye
- Bumper ads ye non skippable ads hota h ye too the point ad hote h , ye 6 second k ander hi message deliver krne hote h
- youtube masthead head ye big brand ka ad hota h , iske liye google ki team se bat krni padti h , ye bahut hi high ad hoti h or high product ki hoti h
- isme hme connect krna h google ads ko youtube k channel se , isko bad m hm unlink bhi kr sakte h
Skippable YouTube ads
- hme campaign m ja ke video skippable slect krke , hme bid stragtegies select krna h , fir hme budget rkhana h
- hme location select krni h , hme language select krni h , hme strandard inventroy ko select krenge
- jitna hm narrow hongge utni cost jada padegi
- isme related video bhi rakh sakte h , yaha p hm multiple ad dikha sakte h
- yha p hm remarketing k liye audience bna sakte h
- fir hme ad banani h
- campini banner hme video k list m upar dikhta h
Discovery Ads Setup
- isko true video discovery bhi kaha jata h
- ye 3 jagah dikhte h , pehla ki seach krte hue youtube pr, dusra scroll krte hue youtube pr , teesa video chal rhi h uski niche
- hm campaign banaege hme custom video p jaege
- yha p hme maximize cpc k sath jana pdega , fir hm jb url dalenge tb hme option milti h discovery ads ki
- yha p jb hm ad banate h tb hme option milti h discovery ad ki
- yha p hme different different heading likhni h
- hme ad copy ek or bna lena h , or hamari ad run ho jaegi
Video Ad Sequence
- jb bhi user first time ad dekhta h to vo us k sath koi na koi intraction krta chahe vo skip hi kyu na kre
- ab hme skippable ad dikha k dusre time m non skippable ad dikha k converion krane ki kosis krenge, ab isme hm use alg alg testimonial dikhaege
- campaign m ja ke yha p budget jada rakhna hoga , yha p demographic locatin select krke hme kuch select krna h
- yha p hme campaign level p ja k ad sequnce p ja k hi audience select krana h
- yaha p hm alg alg video dikhate h ye ek tarh se user ki journy related video dikhate h
Youtube Video Important Metrices
- isme hme core performance , click performance, earned performance, video viewership, engagement performance dikhti h
- core performance me hme views, views rate, average cpv, watch time , average watch/ impression dekhni hoti h
- click performance m hme clicks, click through rate dekhni hoti h
- earned performance m hme earned view, earned engagement, earned playlist addition , earned liked, earned shares dekhni hoti h
- video viewrship me hme video played to 35%,50%, 100% dekhni hoti h
- engagement performance m hme engagement and engagement rate ko dekhna hota h
Youtube ads approved but not run
- new acount m problem hoti h kyuki data nhi hota h
- narrow down audience select kr rakhi hoti h
- bid adjustment ki hmne km rakhi hogi
- jb bhi bid change krte h to hme 24 to 48 hrs wait krna h
Overlay Remarketing Ads on Video ads
- ye ke tarh ke display ads hote h jo ki youtube ki video k niche banner ad show krta h , ya fir video bhi show krta h
- isme hme demesnsion wala creative bnana h jo google ne size fix kiya h
- ab hme audience banani h audience manager m ja kr
- ab hme campaign m ja ke display ko slect krke standard ko select kr ke locatin dalni h
- fir hme budget dal k viewable cpm ko select krke , ab hme placemnet m ja ke youtube com ko likhna h tb hme next p click krke ad banna de , or hme multiple ads bnae
Outstream Video Ads
- ye youtube p ad nhi chalte h , ye mobile only ads h , ye brand awareness k liye hota h
- hme campaign m ja k brand awareness m ja video ko select krke hme outsteream ko select krte h
- yha p bidding stragtegies m hme ek hi option milti h , fir hme audience select krna h
- hme ad create krna h , hme sirf google k video patner ko hi ad dikhegi
- hme vha p ad jada nhi chalani chahiye jo website p chale, kyuki user us website p kuch particular kam krne aaya h or vo hamari ad ko ignore hi krega
Shopping ads
- isko product listing ad bhi kaha jata h jiska short name PLA h
- isme merchant center ki jarurat padti h
- isme kuch complication hote h , jaise ki jo product add kiye h uski guidline k according dekhna padta h
- hme google merchant center m hme apne product ko add krna hota h
- yah p hmari feed like id, name , description etc
Account Create Merchant Center
- yha p hme google merchant center p jana h
- yha p hme register krna h apni id se
- ab hme link ko setup krna h like ki hme apni website ko link krna h vo jo code deta h usko header section p dalna h , hme apna phone number bhi verify krna hoga , hme apne google ads acount ko bhi link krna hoga
- hme adress or phone bhi dalna hoga
- isme hme overview, product, performance,growth ki option milti h
Product Feed Add
- isme product ki information hogi , isme hme developer ji jarurat padti h
- hme google product feed ko search krke hm idea le sakte h
- isme hme product id, product name, description, category, type, product ka link, product image link , image url, sale price, avalbility , brand, color, size etc
- agr hmare pass wordpress ki website h to hm plugin se easily kr lenge product ko add
- isme hme woocomerce ki help se add krna hoga
- cts feed plugin ko install krna hoga
- yha p hme new feed create krna h , or jo bhi colom chahiye vo sab ad ho jaega , or hme manual ye ad krna hoga , uske bad hme csv file m download krna hoga
- isme hme feed ko pahle excel file m le k aana hoga fir hme merchant center m upload krna hoga
uploading Feed Into Goolge Merchant Center
- Google sheet ko hm connect kr denge merchant center se
- hme google sheet m feed ko copy paste kr denge jo offline microsoft excel m feed h
- ab hme product wale section m jana h yaha p hme manually bhi product ko upload kr sakte h jo ki time counsuming h
- ab hme bulk m upload krne ka option milta h , yha p hme name rkhna h, isme google sheet ko change krenge to vo automaticaly change ho jaega
- isme google sheet ko slect krke us ko create feed kr denge, yha p thora tie lagega
- fir hme diagnostic m ja k check kr sakte h ki hmari feed kitne activate h
Running Shopping Campaigns
- isme hme kuch item disapprove dikhenge to use hme thik krna hota h
- growth wale section m ja k manage program jana h , yha p shoping ad dikhta h hme yha p jo bhi error h vo thik krke activate krna h
- ab hme campaign m ja ke shoping m jana h standard campaign m jana h , uske bad hme kis type se add krna h product ko , yha p hme kuch condition mil jati h
- fir hme bidding select krna h , fir hme budget set krna h ,
- yha p hme product ko hm alg alg kr sakte h category k base pr
Smart Shopping Campaigns
- ye AI system se chalta h , isme hamre pas control bikul na k brabar hota h
- hme campaign m ja k shoping m ja k samrt campaign ko select krna h
- fir hme campaign ko ad set nhi hota , product group ad m information dalni padegi , or hme product group m hme select krna h kon sa product dikhana h
If Function in Google Ads
- ye hme location ka target deta h like best dry cleaning service in city
- yha p hm dalte h best pluing in { your area }
Share Budget Concept
- isme hme campaign level p hm budget set kr sakte h , isme agr 3 campaign h to jisko jitni jarurat hogi vo utna budget le jaega
- hme tootl setting m ja k shared budget m jana h, ab hme campaign ko select krna h , or yha se hm share kr sakte h , fir hme campaign level p mil jaega ki share budget ka option mil jaega
Recomandation Features
- ye hme google ads m top m dikhta h , isme google hmare ad ki proper tracking kr ke recomadation deta h , ye jada tar budget k related hme suggestion deta h
- agr hmne inka suggestion le liya or uske bad hmne us ad ko nhi dekha to vo fir se 14 din bad apply ho jaega iske liye hme ise setting m ja off krna padega
- hme recomadation ko nhi follow krna chahiye , bs suggestion lo or usko manual check kro, vha se fix it mt kro
Dynamic Search Ads
- google kehta h ki jo google keyword planner se keyword tum dalte ho ad m vo thik h , pr roj new keyword aa rhe jo ki user search kr rha h, jo ki keyword planner m bhi nhi hote , to us solution ko thik krne k liye dynamic search ad le k aaya h
- yha p sab kuch automaticaly hota h like google ai system work krta h
- new campaign m ja ke without goal m jana h , ab hme show more ads m dynamic search ad m jana h , yha p ad group m ja apna website dal denge ab google khud hi keyword ko select krke heading dal k ad dikhaega hmari website k related
- isme hm multiple ad bna denge or alg alg page ka url dal denge , yha p headline khud hi genrate krega google , bs hme description dalni h
- yha p hm negtive keyword select kr sakte h
- yaha p hmari website ka jo url h jis page ko ad m dikhana h , googla us page k according ad dikhaega
- hme apne page ko ache se optimize krke ye ad chalani chahiye, iske liye high content hona chahiye hamari website pr
History Feature in Google Ads
- agr koi change krta h hmari google ad p to ye hm dekh sakte h
- kabhi hmne bhi koi changes kiye ho to vo bhi hm dekh sakte h
- ye hme change history ka option left side m dikhta h or hme sb changes dikh jata h
Call only Ads
- ye hmari call only ads hoti h , isme hme call ko add krne ki option milti h , or user call se aata h
- call only ad hme instant service k liye chalana chahiye
- hme pahle converion setup krna padega
- hme phone call ko setup krna hoga , isme 3 option hota h use select krke hme kuch metrics define krni padegi
- yha p hme converion define krna padega like 60 second tk bat ki h to vo converion mana jaega
- hme create campaign p ja k goal p jana h fir hme call ka campaign run krna h
- isme hme campaign level p biding ki stragtegies k bad hme more setting p jana h , yha p jo hmne converion define kiya tha usko select krna h , jo ki phone call ka tha
- hme yha se or extension remove kr dena h
- ab hme ad group set k bad save krke responsive ad banane ko kahega , jo ki hm nhi banaege or save kr denge , uske bad hm campaign level ja k ad gorup level p ja ke ads m jaege , vha hme create ads m jaege or vo hoga call ads , yha p hm apna call ad bnaege , or sb kuch add kr denge
- Call reporting turn off kr diya to is se direct hmare pass call aaegi
- call reporting trun on m google ka dialer bich m aa jata h to google ka number show hoga jo ki user ka hi hota h
- hme 2-3 call only ads banani chahiye
Bulk upload ads
- hme yha p excel sheet m sb kuch dal k, bulk upload m ja ke hme add krna hoga
- yha p hm keyword ki sheet bhi upload kr sakte h
- yha p hm bulk m apne ad , campaign, keyword ko upload kr sakte h , hme format ko sahi rakhna h
Uploading Responsive Ads in Bulk
- isme hme format ko follow krna h like ad type, headline1 , headline2 , final url , path1, path2, description hm yha p multiple ads isme bna k tools and setting m ja tools m upload krna hota h
Ad variation in Google Ads
- isme hme apne kuch point ko define krte h
- yha p hme draft and setting ki option m ad variation ki option milti h , or ye hm ads m bhi option mil jati h
- jo bhi text hmne likha h or uski jagah p kuch likhna to use ad variation m ja k replace kr denge , isme jo hmne likha h ad m or jo variation wale m likha to google usko percentage vise dikhaega mtlb 50% , 50% dikhaega jo bhi hmne define kiya h
- isme hm headline1 , headline2 , final url , path1, path2, description sb kuch ad variation m dal sakte h , mtlb ab user ko hmari ad m do tarh k content honge
Automated Rules
- ye condition or action p kam hota h
- mtlb kis condition p kon sa action lena h vhi hote h automated rule
- ye ek din k liye hota h
- man lo hamre pad bahut sare keyword h to usko manual check krna bahut muskil h ,
- to isme condition bni ki jb bhi mere keyword ki bid 10 rs se jada aaegi to us keyword ko pause kr do to ye ek action ho gya
- bluk option m ja k rules m jana h , yha phme condition ko difine krna h , yha p hme time bhi dena hoga jo har roz us time p check hoga or vo condition apply hone p action liya jaega
- isme hme hme alg alg condition apply krni padti h , man lo hme keyword ki quality score kharab h to us keyword ko hta do
- ek man lo ki hme apne kisi ek campaign ko weekend p chalani h to ye bhi condition h
google ads editor
- ye ek google ad editor software , tool h , isko hme connect krna padega google ads se
- isme hm kuch bhi update , edit kr sakte h
Script used in Google ads
- ye condition hm automated rules se bna sakte h , pr isme limitation hoti h , to vha p script kam aati h
- script k liye hme bid modifired, pausing and deleting, third party data , bidding and budget, tools, alerts, repoting, seasonal adujstment, automating maintence, labeling, tracking, ad text, keyword, google display network, shoping campaign k liye hm script ka use kr sakte h
- yha p hme googla ads script ki website m ja k hme bahut sare script mil jate h
- hme bulk option m hi script ki option milti h , yha p hme script dalni h or hm use fire kra sakte h
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